60-Second Radio Script
((amiable know-it-all, an enthusiastic authority about flowers, informed cab-driver type person who is happy to share his knowledge)) Wow, did you see the smile on her face? She just lit up. Seeing me standing there with flowers for her … from a friend … she was totally surprised. It’s not her birthday, anniversary or a holiday. Just a normal day … and then it happened. Boom, instant attitude adjustment. In my line of work … delivering flowers for ABC Flowers … I see it all the time. It’s a well-known medical phenomenon … flowers cause outbreaks of instant smiles. People go weak in the knees, burst with delight or tingle all over. We at ABC Flowers are experts in prescribing floral surprises for maximum effect. You call. I deliver. And boom, it’s instant happy all over.
Sometimes the best reason to send flowers is for no reason at all. To brighten someone’s day in an instant, call ABC Flowers at 123-1234 or visit our Web site at www.abcflowers.com. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Keywords: talking points, marketing, radio commercial script