Instructions for use: This 60-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information. The spot can be recorded with local talent at either a production studio or radio station. The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.
60-Second Radio Script
Instant Attitude Adjustment
Flower Delivery Person:
((amiable know-it-all, an enthusiastic authority about flowers, informed cab-driver type person who is happy to share his knowledge)) Wow, did you see the smile on her face? She just lit up. Seeing me standing there with flowers for her … from a friend … she was totally surprised. It’s not her birthday, anniversary or a holiday. Just a normal day … and then it happened. Boom, instant attitude adjustment. In my line of work … delivering flowers for ABC Flowers … I see it all the time. It’s a well-known medical phenomenon … flowers cause outbreaks of instant smiles. People go weak in the knees, burst with delight or tingle all over. We at ABC Flowers are experts in prescribing floral surprises for maximum effect. You call. I deliver. And boom, it’s instant happy all over.
((amiable know-it-all, an enthusiastic authority about flowers, informed cab-driver type person who is happy to share his knowledge)) Wow, did you see the smile on her face? She just lit up. Seeing me standing there with flowers for her … from a friend … she was totally surprised. It’s not her birthday, anniversary or a holiday. Just a normal day … and then it happened. Boom, instant attitude adjustment. In my line of work … delivering flowers for ABC Flowers … I see it all the time. It’s a well-known medical phenomenon … flowers cause outbreaks of instant smiles. People go weak in the knees, burst with delight or tingle all over. We at ABC Flowers are experts in prescribing floral surprises for maximum effect. You call. I deliver. And boom, it’s instant happy all over.
Announcer:
Sometimes the best reason to send flowers is for no reason at all. To brighten someone’s day in an instant, call ABC Flowers at 123-1234 or visit our Web site at www.abcflowers.com. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Sometimes the best reason to send flowers is for no reason at all. To brighten someone’s day in an instant, call ABC Flowers at 123-1234 or visit our Web site at www.abcflowers.com. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Keywords: talking points, marketing, radio commercial script
