Instructions for use: This 30-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information. The spot can be recorded with local talent at either a production studio or radio station.
The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.
30-Second Radio Script
Administrative Professionals WeekSM – You Remembered
Woman:
My boss is this really terrific businessman. Except when it comes to the little things. He can never remember where his briefcase is. He schedules two or three meetings at the same time. I tell him, “I’m not sure whether I’m your assistant or your mother.” So when these flowers arrived on Administrative Professionals DaySM, I couldn’t believe it. I went to him and said, “You remembered? You knew whom to call? Hey, are you after my job?
My boss is this really terrific businessman. Except when it comes to the little things. He can never remember where his briefcase is. He schedules two or three meetings at the same time. I tell him, “I’m not sure whether I’m your assistant or your mother.” So when these flowers arrived on Administrative Professionals DaySM, I couldn’t believe it. I went to him and said, “You remembered? You knew whom to call? Hey, are you after my job?
Announcer:
Administrative Professionals WeekSM is April XX-XX. Call ABC Flowers at 123-1234 or visit our Web site at www.abcflowers.com. Flowers always do the job. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Keywords: radio commercials scripts, marketing, talking points
