Radio Script: APW Right Hand Person

Instructions for use: This 60-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information. The spot can be recorded with local talent at either a production studio or radio station. The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.

60-Second Radio Script

Administrative Professionals Week^SM – Honor Your Right-Hand Person

Delivery Person:

Okay, in you go. Sit up straight. Ready? Treat ’em like my own. Delivering flowers is serious business for ABC Flowers especially during Administrative Professionals Week^SM. That’s when bosses get a shot at making a good impression on the people who run the show, their assistants. Sending flowers has big bonuses. When people get flowers, they feel appreciated. Moral goes up. Productivity increases. And who gets the credit? You, the boss. So if you’re the boss, here’s some strategic planning. Call ABC Flowers. As florists go, they’re geniuses. And they can make you look like one too. After all, it’s their business to help bosses deliver big results. Pretty smart, huh?

Announcer:
Administrative Professionals Week^SM is April XX-XX. Call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com and show your appreciation for a job well done. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.

Keywords: radio commercials scripts, marketing, talking points