Instructions for use: This 30-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information. The spot can be recorded with local talent at either a production studio or radio station. The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.
30-Second Radio Script
Administrative Professionals WeekSM – Phone Call
(SFX: Phone rings, florist picks up)
ABC Flowers, may I help you?
Boss:
I hope so – usually my assistant handles these things.
Florist:
I see.
Boss:
I’d like to get her a nice, you know, flower arrangement.
Announcer:
Administrative Professionals WeekSM is April XXth through the XXth.
Florist:
Where should I send it?
Boss:
The address, uh, my assistant usually handles that.
Florist:
Credit card number?
Boss:
Umm. Let’s see, my assistant…
Florist:
Usually handles that, right?
Boss:
I know, I can write you a check, now, where’s my checkbook?
Announcer:
This year, really surprise your assistant. Order flowers all by yourself. Call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Keywords: radio commercials scripts, marketing, talking points
