Instructions for use: This 60-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information. The spot can be recorded with local talent at either a production studio or radio station. The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.
60-Second Radio Script
Administrative Professionals WeekSM – For the Person Who Always Delivers
Boss:
((Office Sounds)) It was one of those mornings…presentations, meetings, you know, crazy. My staff really came through, especially my administrative assistant…talk about the one person I can always count on to deliver in a crunch. But in the rush, I forgot Administrative Professionals WeekSM. Luckily, I had a friend to cover for me…my florist. I made a quick phone call. Later that same day, like magic, beautiful flower arrangements arrived for the entire support staff…with the biggest one in a place of honor on my assistant’s desk. Everyone was beaming and the office was a happier place to work. It’s nice to know my florist is also someone I can count on to deliver at a moment’s notice.
((Office Sounds)) It was one of those mornings…presentations, meetings, you know, crazy. My staff really came through, especially my administrative assistant…talk about the one person I can always count on to deliver in a crunch. But in the rush, I forgot Administrative Professionals WeekSM. Luckily, I had a friend to cover for me…my florist. I made a quick phone call. Later that same day, like magic, beautiful flower arrangements arrived for the entire support staff…with the biggest one in a place of honor on my assistant’s desk. Everyone was beaming and the office was a happier place to work. It’s nice to know my florist is also someone I can count on to deliver at a moment’s notice.
Announcer:
Administrative Professionals WeekSM is April 21-27. Send your appreciation to the people who always deliver – with a delivery of flowers. Call ABC Flowers at 123-1234 or visit our Web site at www.abcflowers.com. Flowers always do the job. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Keywords: radio commercials scripts, marketing, talking points
