Radio Script: APW Flowers Work Overtime

Instructions for use:  This 60-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information.  The spot can be recorded with local talent at either a production studio or radio station.  The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.


60-Second Radio Script
Administrative Professionals WeekSM – Flowers Work Overtime, Every Time

Female Narrator:

Are you the person affectionately referred to as “The Boss?” April 21st through the 27th is Administrative Professionals WeekSM. So, make more than a mental note. Make a career move. Pick up the phone. Call ABC Flowers. And reward your staff’s dedication. We’ll go to work for you, creating gifts that’ll make your office bloom. Show your staff how much you appreciate all the hard work they’ve done for you. Say “thanks” with flowers and you’ll notice more smiles around the office, more spring in their steps and even a boost in their morale and productivity. Not only will they love the flowers but you’ll get something out of the deal, too. Flowers work overtime, every time.

Administrative Professionals WeekSM is April XX-XX. To send your appreciation to your staff, call ABC Flowers today at 123-1234 or visit our Web site at for the best floral gift assistance. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.

Keywords: radio commercials scripts, marketing, talking points

2019 © Society of American Florists

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