Instructions for use:
This 60-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information.
The spot can be recorded with local talent at either a production studio or radio station.
The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.
60-Second Radio Script
It’s All in the Delivery
Flower Delivery Person:
((divulging a secret as he’s walking away from a house)) Enjoy your flowers Mrs. Thompson … Wow! We did it again! Oh yeah, I’m talking vision, talent … true floral match makers. At ABC Flowers, we have the knack for matching people and flowers, perfectly. Just yesterday, I delivered an elegant, timeless beauty of an arrangement. I rang the bell. And there she was … the woman that fit the flowers. Happens every day. Like the time I delivered to this guy, real GQ-type … got very hip flowers, too. Know a nature lover? ABC Flowers knows just what they love. Got a friend with a wild side? We do dramatic. These days, it’s hard to find the perfect match. But you can do it … order flowers. You see, it’s all in the delivery … and that’s not just the delivery man talking.
Announcer:
ABC Flowers. We’ll help you deliver a gift that’s a perfect match. Call us today at 123-1234 or visit our Web site at www.abcflowers.com. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Keywords: talking points, marketing, radio commercial script
