Halloween
Final Survey Findings Number of Responses = 296
Sample: Retail florists with
Email addresses from the SAF database Did you promote Halloween this year? | | | | 2007 | 2009 | 2011 | 2012 | | Yes | | | 56% | 57% | 61% | 60% | | No | | | 44% | 43% | 39% | 40% | Compared to Halloween last year, did sales - Increase 11%
- Decrease 30
- Remain about the same 38
- Not Applicable/Don’t know 22
Which of the following items did you offer for sale for Halloween? (Multiple answers allowed) - Masks 4%
- Costumes, wigs, makeup 3
- Home decorations 62
- Outdoor decorations 28
- Candles 38
- Crafts and craft-making materials 4
- Candy 39
- Pumpkins 61
- Balloons 50
- Gourds, Indian corn, straw, or cornstalks, hay bales 48
- Party goods/dishes 10
- Videos/DVDs 0
- Greeting cards 30
- Stickers 2
- Scrapbooks 0
- Table top decorations/Novelty ceramics 60
Did you host and Halloween-themed events in your store, such as an Open House? Yes 8%
No 81
Not applicable 11 | | Did your staff wear costumes for Halloween? Yes 25%
No 65
Not applicable 10 Is your shop open extended hours for Halloween? No 83%
Yes 6
Not applicable 11 |
Source: The Society of American Florists, 2012, 2011, 2009 and 2007 Research & Information Department
