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NovemberDecember 2022
‘ZELMIRA’ SWEEPS THE SHOW Oregon Flowers’ peach Oriental Trumpet lily wins both “Best in Show”
JulyAugust 2022
E-COMMERCE: THE NEXT WAVE E-commerce is evolving quickly. Is the floral industry ready for voice-assisted shopping, cryptocurrency, augmented reality, artificial intelligence advertising, and omnichannel and multichannel retailing?
SeptemberOctober 2022
A FRESH TAKE Jet Fresh Flower Distributors’ unconventional marketing grew the small company into an internationally recognized brand, earning SAF’s Marketer of the Year title.
MayJune 2022
NEW EVENT ECONOMICS Amid rising prices and other challenges, experienced event florists are finding new strategies to keep profit margins strong.Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.