by Sheila Santiago | Dec 9, 2021
COLOR US IMPRESSED Chrysanthemum wins SAF’s 2021 Outstanding Varieties Competition
by Sheila Santiago | Aug 20, 2021
PLAN FOR HAPPINESS Grow your business in the direction that’s right for you with lessons from florists around the country on how they designed the business of their dreams.
by Sheila Santiago | Jun 23, 2021
SOMETHING NEW Weddings are back — but the business is not quite the same. Here’s how to thrive in the post-COVID wedding world.
by Sheila Santiago | Apr 28, 2021
THE BIG SHIFT TO ONLINE Florists from around the country share lessons from the pandemic on how to create a more robust online presence.
by Sheila Santiago | Apr 28, 2021
BOOST YOUR SQUAD How to build a more reliable workforce while keeping morale and productivity high.