Fall Holidays Member Survey 2016

Fall holidays? What fall holidays?

That seems to be the response of many florists when it comes to Halloween and Thanksgiving 2016 — along with the associated spending events (Black Friday, Small Business Saturday and Cyber Monday).

According to a recent survey by the Society of American Florists:

72 percent of retailers said Halloween sales remained about the same, compared to last year. Almost 19 percent said they saw a drop.
Forty-three percent of respondents said Thanksgiving sales were flat; 29 percent said they dropped.
Only 20 percent of respondents promoted special sales for Black Friday and just 12 percent promoted deals for Cyber Monday. (About 44 promoted Small Business Saturday specials — but many questioned the value of that day once sales and foot traffic were tallied.)

“Halloween is not a flower holiday,” wrote one florist in North Carolina in response to a recent Society of American Florists’ member survey.

A florist in Michigan said the shop doesn’t even bother with Black Friday, Small Business Saturday and Cyber Monday promos because the team’s time is better spent regrouping and getting ready for Christmas. Read the full story here.