Suppliers… Have Cool Product You’d Like to Promote?

The New Products Showcase is an educational products demonstration. It is one of the most popular educational sessions at the SAF’s annual convention — and it takes place right before the Supplier Expo — perfect timing to get convention-goers excited to visit you and your booth!

Four expert product promoters from Professional Floral Communicators – International will display and demonstrate your products to the convention audience and deliver your sales message. After the demonstrations, retail floral shop owners and wholesalers visit the display tables where you can talk one-on-one with potential buyers.

You also get plenty of exposure when thousands of readers of Floral Management magazine see your products in the NovemberDecember issue. 

Exhibit in the New Products Showcase

  • Exhibitor fee starting at $300!
  • All Supplier Expo exhibitors save $150 on their New Products Showcase exhibitor fee.
  • PFCI sets up your product display and delivers your sales message.
  • For more information on exhibiting in the New Products Showcase, click here or contact Heather Macaluso at 717-430-2224;,


Wholesalers: Host a Products Showcase

Hosting a product showcase can strengthen relationships with retail customers, increase sales and establish your business as the go-to-place for new products, trends and solutions. Get started with PFCI. Review “Successful Events: A 12-Step Guide to Organizing Programs that Educate, Motivate and Captivate” and search for a PFCI speaker to lead the event.


Past New Products Showcases

2019 © Society of American Florists

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