About this Event

Join 400+ floral professionals from across the industry at SAF Phoenix 2025, August 11–14 at the Westin Kierland Resort & Spa in Scottsdale, AZ!

SAF’s premiere in-person event features 20+ expert-led education sessions, networking receptions, and hands-on experiences designed to give you the tools and insights to stay ahead of trends, build resilience, and sustain growth in today’s evolving market.

NEW THIS YEAR – don’t miss the ultimate giveaway experience at the Supplier Expo! Win exclusive prizes including in-shop training sessions, premium software subscriptions, fresh flower bundles, hard goods, tech tools, and much more. See the full list of expo vendors and giveaways.

Convention Hotel & Flight Information

The Westin Kierland Resort & Spa

6902 East Greenway Parkway
Scottsdale, Arizona, USA, 85254

Tel: 480-624-1000

Room Rate

$199 per night

Rate includes $20 per night resort fee discounted from $45/night.

Cut-off date: July 14, 2025

Book your room early, the room block will sell out!

Always book your room using the booking link on this page.

If you receive a phone call from any company claiming they are responsible for SAF housing, it is a scam. If you have any questions about hotel rooms for SAF’s events, please contact SAF’s Laura Weaver at 703-838-5221 or lweaver@safnow.org.

Resort Fee

Includes:

High speed wireless internet in guestroom, public areas and meeting space
Unlimited local and domestic calls
1 hour fitness class – offerings may include boot camps, 2 types of yoga, mindful meditations, or wellness walks for 2 guests
Bicycle rental for 2 guests (3 Hours)
Shuttle to neighboring Kierland Commons and Scottsdale Quarter
Pickleball court use for 2 guests (racquets and balls included)
Wellness ritual experience in Agave Spa