SAF Phoenix 2025 140th Annual Convention - safnow.org

About this Event 

Join 400+ floral professionals from across the industry at SAF Phoenix 2025, August 11–14 at the Westin Kierland Resort & Spa in Scottsdale, AZ!

SAF’s premiere in-person event features 20+ expert-led education sessions, networking receptions, and hands-on experiences designed to give you the tools and insights to stay ahead of trends, build resilience, and sustain growth in today’s evolving market.

NEW THIS YEAR – don’t miss the ultimate giveaway experience at the Supplier Expo! Win exclusive prizes including in-shop training sessions, premium software subscriptions, fresh flower bundles, hard goods, tech tools, and much more. See the full list of expo vendors and giveaways.

Convention Hotel & Flight Information

The Westin Kierland Resort & Spa

6902 East Greenway Parkway
Scottsdale, Arizona, USA, 85254

Tel: 480-624-1000

Room Rate


$199 per night 

Rate includes $20 per night resort fee discounted from $45/night.

Cut-off date: July 14, 2025

Book your room early, the room block will sell out!

Always book your room using the booking link on this page.

If you receive a phone call from any company claiming they are responsible for SAF housing, it is a scam. If you have any questions about hotel rooms for SAF’s events, please contact SAF’s Laura Weaver at 703-838-5221 or lweaver@safnow.org.

Resort Fee


Includes:

  • High speed wireless internet in guestroom, public areas and meeting space
  • Unlimited local and domestic calls
  • 1 hour fitness class – offerings may include boot camps, 2 types of yoga, mindful meditations, or wellness walks for 2 guests
  • Bicycle rental for 2 guests (3 Hours)
  • Shuttle to neighboring Kierland Commons and Scottsdale Quarter
  • Pickleball court use for 2 guests (racquets and balls included)
  • Wellness ritual experience in Agave Spa
Travel information
Phoenix Sky Harbor International Airport is 19.3 miles from the resort. 

SAF Phoenix 2025 Sponsors

Platinum Level

Gold Level

Silver Level

Bronze Level

Partner Level

DV Flora
Lovingly
Lovingly
Sponsor Mayesh

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