About this Event
Join us at SAF Phoenix 2025, SAF’s 140th Annual Convention, for three days of training, creative inspiration, and networking with over 400 floral professionals from all segments of the industry.
Experience dozens of educational sessions led by expert presenters from inside and outside the floral industry.
Plus, the latest and greatest flowers and foliage in the Outstanding Varieties Competition, watch the most talented designers square off during the Sylvia Design Competition, and find out what’s new from suppliers during the Supplier Expo!
Stay tuned for more information and registration.
Convention Hotel & Flight Information
The Westin Kierland Resort & Spa
6902 East Greenway Parkway
Scottsdale, Arizona, USA, 85254
Tel: 480-624-1000
Room Rate
$199 per night
Rate includes $20 per night resort fee discounted from $45/night.
Cut-off date: July 14, 2025
Book your room early, the room block will sell out!
Always book your room using the booking link on this page.
If you receive a phone call from any company claiming they are responsible for SAF housing, it is a scam. If you have any questions about hotel rooms for SAF’s events, please contact SAF’s Laura Weaver at 703-838-5221 or lweaver@safnow.org.
Resort Fee
Includes:
- High speed wireless internet in guestroom, public areas and meeting space
- Unlimited local and domestic calls
- 1 hour fitness class – offerings may include boot camps, 2 types of yoga, mindful meditations, or wellness walks for 2 guests
- Bicycle rental for 2 guests (3 Hours)
- Shuttle to neighboring Kierland Commons and Scottsdale Quarter
- Pickleball court use for 2 guests (racquets and balls included)
- Wellness ritual experience in Agave Spa
Travel information
Early Bird Registration Rates Listed Below
Early Bird Pricing Ends June 11
SAF Grower/Wholesaler/
Supplier Members
$895
SAF Ultimate Level Retail Members
$895
SAF Premium
Plus Level
Retail Members
$995
SAF Premium Level Retail Members
$1,095
SAF
Standard Level
Retail Members
$1,195
Non
SAF Members
$1,495
For Plus One pricing and registration, please contact Laura Weaver at lweaver@safnow.org
A La Carte Pricing Options
Registration Rates include:
- Educational Sessions
- First Timers Reception*
- Presidents Welcome Reception
- Kick Off Breakfast
- Outstanding Varieties Competition viewing**
- Next Gen Reception
- Supplier Expo Viewing
- Business Session & Keynote Breakfast
- Sylvia Cup Competition Viewing
- Stars of the Industry Awards Experience
* For first-time attendees
**Additional fee for exhibiting
Convention Registration/Refund Policy:
Written cancellation requests postmarked before July 30 will be refunded less a 15 percent handling charge. No refunds after July 31.
SAF Miami 2024 Sponsors
139th Annual Convention
Platinum
Gold
Silver
Bronze
Partner