Get the Floral Education You Need to Succeed
New to the industry and learning to be a florist? Or are you a savvy industry veteran wanting to learn the latest best practices from experts and your peers? SAF’s professional development programs and floral industry events provide the best in industry education, as well as opportunities for networking with your peers to get answers to your most pressing business questions. For more information on SAF meetings and events contact Laura Weaver, 703-838-5221, meetings@safnow.org.
Mark Your Calendar for these SAF Events!
Next Gen LIVE!
February 23-25, 2025
Dallas, TX
Join floral pros age 45 and under from all segments — retail, event, wholesale, importer, grower, and manufacturers — at an event designed for the next generation of industry leaders.
Congressional Action Days (CAD)
March 17-18, 2025
Washington, D.C.
Join floral professionals from all segments to advocate for policies that support industry growth and success. Walk the halls of the U.S. Capitol and connect with legislators who have the power to make a meaningful impact on the future of floral businesses.
SAF Annual Convention
August 11-14, 2025
Phoenix, AZ
All segments of the floral industry come together for two full days of education, networking, competitions, new floral and tech products and more.
Petal it Forward
October 15, 2025
Nationwide
SAF’s goodwill initiative where participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and share the other with someone else. It’s a powerful way to illustrate the positive health benefits of giving and receiving flowers.
Virtual Idea Exchange and Ultimate Roundtable
Timely Training at Your Fingertips
Tune in to SAF’s virtual events for the latest ideas and best practices from industry experts. FREE for SAF members
Floral Education Hub
For live virtual events, on-demand courses, training resources, webinar recordings, and more visit SAF’s Floral Education Hub.