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Just like the blooms themselves, the plans to participate in the Society of American Florists’ Petal It Forward flower giveaway are unique, not only in how floral professionals are preparing... Read more
The labor shortage doesn’t appear to be improving much nationwide — or in the floral industry, where florists have been hampered by staffing shortages amidst a surge in demand for flowers. T... Read more
The results are in: SAFPAC’s annual fundraiser tallied a record-setting $35,050 in contributions and pledges at SAF Orlando 2021. Twenty SAF members contributed $1,000 or more — an all-time... Read more
Available in an assortment of colors, shapes, and sizes, ornamental berries complement almost any flower and foliage, writes Katie Vincent in the September/October issue of Floral Management... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspiration... Read more
Press releases sent? Check. Social media plan in place? Check. Signs printed? Check. Petal It Forward, the Society of American Florists’ annual event in which florists nationwide hand out tw... Read more
You may have mastered the art of the feed on social media, but what about stories? According to Instagram’s Business Blog, with Instagram stories “interactivity is key.” Floral Management co... Read more
By the time Janet Woloszyk had returned from the Society of American Florists’ annual convention she had already taken advice she’d gleaned from education sessions to make improvements to he... Read more
Don’t let labor shortages and the rising cost and availability of flowers deter you from participating in the Society of American Florists’ annual Petal It Forward event, set for Oct. 20. Se... Read more
When it comes to packaging for delivery, florists follow different strategies depending on their markets and philosophies, writes Bruce Wright in the September/October issue of Floral Manage... Read more
