One of the country’s most storied baseball teams has apologized to the floral industry after the Society of American Florists cried foul over an...
The world's largest ticket marketplace and the official store of the NFL are among the advertisers telling consumers not to buy flowers this...
This Valentine’s Day season, the Society of American Florists responded to 28 instances of harmful floral publicity to date. “That number could...
A tech giant, the fifth-largest beauty company in the world, and a pictorial publisher recently made disparaging remarks about flowers as Mother’s...
The country’s biggest online retailer and a floral industry startup have both agreed to change or address Mother’s Day ads that disparaged floral...
Advertisers of men’s clothing, plants and home fragrances, Brooks Brothers, are among the companies alleging consumers are tired of flowers, they...
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women's premium lingerie have in common? They rely on the same...
“They're ba-ack!" The popular catchphrase from a mid-1980s horror flick haunted Jenny Scala, director of marketing and communications at the Society...
This Valentine’s Day season, the Society of American Florists has responded to 23 instances of harmful floral publicity to date. “That number will...
A popular athlete surprised a fan with a rose corsage and slow-dance on NBC’s The Tonight Show Starring Jimmy Fallon on May 17. The high-profile...
This Mother’s Day season, the Society of American Florists responded to 18 instances of harmful floral publicity to date. Ancestry.com and Coach...
With Mother’s Day fast approaching, Ancestry.com and other companies continue to disparage flowers and floral gifts. The Society of American...
An effort to raise money for teens with special needs has the floral industry asking a nonprofit headed by a popular athlete to reconsider its...
Leather goods brand Coach is telling its customers to “Forget Flowers: Give Mom something that’s just her style.” It’s a tactic used by many gift...
The second-largest discount store retailer in the United States and an influential online news aggregator and blog disparaged Mother’s Day flowers...