While the Society of American Florists kept busy this year responding to negative holiday ads for Mother’s Day, the association also took time to...
President Trump Raises Tariffs on Chinese Goods
A series of tweets issued by President Trump over the weekend added more uncertainty to trade talks between the United States and China. On May 5,...
Immigration Action in Washington
The Trump administration has announced that it will issue an additional 30,000 H-2B non-agricultural seasonal work visas in fiscal year 2019 which...
Industry Celebrates Life of Arlene Sorensen, AAF (1932-2019)
Family and friends of Arlene Louise Sorensen, AAF, 87, gathered yesterday in Lincoln, Nebraska, to honor the life of a woman who devoted her life to...
New York Times Op-Ed Calls Gardens ‘Essential to the Creative Process’
Looking for some meaningful content for your social media platforms this week? The New York Times recently published a moving op-ed on the powerful,...
TJ Maxx to Pull Negative Mother’s Day Commercial
One of the largest clothing retailers in the country has promised to remove a Mother’s Day TV commercial after hearing from the Society of American...
National Companies, Retail Federation Expect Strong Mother’s Day
Mother’s Day 2019 has the potential to be a major retail event, according to predictions from national companies in the floral...
Founding Voice of ‘Modern WF&FSA’ Passes Away
A woman credited with helping to lay the foundation for an independent Wholesale Florist & Florist Supplier Association died last month after a...
Millennial Florist Shares Instagram Tips for Mother’s Day
With more than one billion users — many of them in the 18- to 34-year-old demographic — Instagram is a primo place to promote Mother’s Day if you...
SAF’s #StressLess Tour Fuels Social Media Engagement
Three weeks after teams of ambassadors representing the Society of American Florists stormed the west coast in a vintage VW Bus (“The Flower Power...
‘Sock-cess!’: Bombas Apologizes for Negative Email
A popular sock company that disparaged the gift of flowers in a Valentine’s Day email has a message for the floral industry: “We hope you can...
SAF Asks Companies, Publications to Reconsider Negative V-Day Ads
The world's largest software maker and magazine and news editors promoting food gifts are among the companies making disparaging remarks about...
Florists Convince Companies to Rethink Negative Flower Ads
When Robert Bryant, AAF, AIFD, of Flowers By Robert Taylor West Covina, California saw a Facebook post that read, “Get Tickets instead of Last...
Negative Publicity Watch: SAF Gets Responses from Hotel, Frame Company
The world’s largest alliance of independent hotel brands and a startup company in the custom framing industry apologized to the floral industry...
New Hortica Head Talks Challenges, Opportunities
When Tim Noble took over as president of Hortica at the beginning of the year, it marked a significant change in company leadership. He succeeded...