While in Washington, D.C., to educate legislators about issues impacting their businesses, floral industry members will have a chance to explore...
Awards Deadline Extended for 2019
While the 91st Academy Awards ceremony celebrated the latest and greatest talents in film on Feb. 24, the floral industry honors outstanding...
In SAF Economic Survey, 57 Percent of Industry Members Say Business is ‘Good’
Floral industry members across segments have a relatively optimistic take on the economic landscape, according to a new survey from the Society of...
Consumer Survey Reveals Consistent V-Day Buying Habits, Preferences
For Valentine’s Day, consumer habits held steady in 2019. That’s one takeaway from a national survey commissioned by the Society of American...
SAF Members’ Media Efforts Generate Positive Buzz For industry
A segment on Philadelphia’s KYW News Radio 1060 featured Stein Your Florist Company. Amidst the busiest week of the year, professionals from all...
SAF Member Provides Flowers for Special Needs Prom
For the third straight year, Andreia Boscato Muller, AIFD, the owner of The Flower Studio in Altamonte Springs, Florida, donated her time and her...
SAF Website Will Be Offline Feb. 22-24
The Society of American Florists knows that members use its website, safnow.org, to keep up with everything from industry news to small business...
1-Day Profit Blast Returns to Boston
Following a boot-scootin' good time last month in Nashville, the Society of American Florists next takes its popular 1-Day Profit Blast program to...
Justin Bieber Surprises Wife Hailey Baldwin with ‘Just Because’ Flowers
File this under celebrity news that you might want to share with customers: Sometimes the best reason to give flowers is “just because.” On...
Florists Convince Companies to Rethink Negative Flower Ads
When Robert Bryant, AAF, AIFD, of Flowers By Robert Taylor West Covina, California saw a Facebook post that read, “Get Tickets instead of Last...
Negative Publicity Watch: SAF Gets Responses from Hotel, Frame Company
The world’s largest alliance of independent hotel brands and a startup company in the custom framing industry apologized to the floral industry...
Chicago Floral Designer Creates ‘Hollywood, Art Deco’ Look for Grammys
Music luminaries and fans who turned out (and tuned in) last weekend for the 61st annual Grammy Awards saw performances by Dolly Parton, Brandi...
USA Today Spotlights Valentine’s Day Flowers, SAF Statistics
Three days before Valentine’s Day, millions of Americans were on the receiving end of a not-so-subtle reminder that flowers are a popular, beloved...
Three Industry Takeaways from The State of the Union
When President Trump addressed Congress and the nation during his first State of the Union since the GOP lost the House to Democrats, he spoke of...
Teleflora Releases Animated Short in Advance of Valentine’s Day
Teleflora’s Valentine’s Day advertisement uses animation to convey one man’s emotional journey to find true love. In past years, Teleflora has...