Who wouldn’t want the job of making people happy? That’s exactly what happiness ambassadors get to do Oct. 23 on Petal It Forward day. How you...
Floral Industry Members Along East Coast Watch and Prep for Dorian
It was a nerve-wracking holiday weekend for importers, growers, wholesalers, retailers, suppliers and transportation companies in Florida and along...
Floral Management Spotlights Young Innovators
Marketing wizards. Tech innovators. Supply chain specialists. Management gurus. This month in Floral Management, we’re spotlighting some top...
3 Floral Industry Takeaways from Tariff Disputes
Is the United States heading into a trade war with China? Will recent disputes over tariffs hurt consumer spending and the U.S. economy? These...
Petal It Forward Brings Joy to Hospital Patients, Nurses and Visitors
Petal It Forward is something that Lani Moeller and her volunteer staff at Unity Point Hospital look forward to every year.  “We just love this...
SAF Submits Comments Supporting Streamlined Biotech Regulations
Vibrant colors. Unusual shapes. Longer vase lives. Enhanced fragrance. Greater resistance to pests and diseases. These are some of the most...
El Paso Florist Gives Flowers to Grieving Community Members
After a gunman killed 22 people and injured another 24 at a Walmart store in El Paso, Texas, the team at Debbie’s Bloomers poured their devastation...
Growers and Breeders Prepare to Petal It Forward on Oct. 23
With this year’s Petal It Forward date set for Oct. 23, growers and breeders say planning ahead leads to a successful event and a meaningful...
62 Percent of SAF Members Express Optimism About 2019 Sales
Floral pros who weighed in on a Society of American Florists’ economic survey indicated they feel pretty good about sales in the first and second...
Will Marijuana Cultivation Affect Floral Industry?
It’s the Gold Rush all over again in California, except this time the prize is cannabis. With the passage of Proposition 64, passed by the...
Tour de France Winner Has Ties to the Floral Industry
Flower farms thrive in Colombia in large part because of the country’s high altitude — a characteristic that, as it turns out, also helped create...
Wholesalers Prepare to Petal It Forward on Oct. 23
Wholesalers say the key to a successful Petal It Forward lies in solid preparation. No one knows that better than the Bill Doran Company, a...
SAF, AFE Partner Up to Advance Floral Industry Research Priorities
A groundbreaking research fund that has supported scientific innovation in the floral industry for nearly three decades is getting a boost in its...
SAF Members to Elect New Leaders
Summer means it’s election season at the Society of American Florists. Voting members received an election ballot via email on Friday, July 19 to...
SAF’s New Strategic Plan Emphasizes Education, Connections
The Society of American Florists will unveil its new strategic plan this September during SAF Amelia Island 2019, the association’s annual...