Ever wish you had a personal trainer at work to help you get up to speed fast on new technology and best practices in service? This month at SAF...
SAF CEO Talks State of the Floral Industry — and SAF — Live on Facebook
What are the major challenges that floral professionals face today — and where are the big opportunities? What key factors in the economy are...
Cotinus Earns Top Honors at SAF Outstanding Varieties Competition
Cotinus, a decorative foliage (also known as “Smokebush”) from The Sun Valley Group in Arcata, California, took top honors last week, winning Best...
SAF Inducts Texas Couple into Floriculture Hall of Fame
Ellen and Jim Ellison of Ellison’s Greenhouses in Brenham, Texas, are the 2019 inductees into SAF’s Floriculture Hall of Fame. The recognition, the...
SAF CEO Lays Out Industry Challenges — and SAF’s New Plan
Labor, rising costs, intense competition and the need to understand and adopt new technologies are among the most significant challenges facing...
Florists Mourn Industry Leader Sam Viviano, AAF
Salvatore “Sam” Viviano, AAF, a lifelong florist famous for his insightful business ideas, no-nonsense attitude and eagerness to help his peers,...
Industry Mourns Esteemed Horticulture Professor Paul Thomas
Paul A. Thomas, Ph.D., a renowned researcher, prolific speaker and champion of budding horticulturists, died Saturday, Sept. 14. He was 65. Thomas...
Teleflora Honors Late Kentucky Florist with Tom Butler Award
Teleflora paid tribute to the late Michael Kraft of Nanz & Kraft Florists in Louisville, Kentucky, last week with its 2019 Tom Butler Floral...
British Publicist Turned Fashion Designer Sings Flowers’ Praises
In a New York Times Style magazine profile, a British fashion designer with a growing following on social media credited her time assisting a...
AFE Establishes Memorial Fund for Former SAF Staff Member
A memorial tribute to honor Krissy Doyle has been established by the American Floral Endowment on behalf of staff members of the Society of American...
SAF Hires New VP with Deep Experience
The Society of American Florists will soon have a new senior vice president on its team — a person with targeted experience in some of the key...
What Will You Wear to Petal It Forward?
Sure, handing out flowers for Petal It Forward on Oct. 23 will definitely draw attention, and if you want to make the job easier for your happiness...
SAF Grower Shares Industry Issues with Influential Congressman
While attending an event last week in Salinas, California, a member of the Society of American Florists’ board of directors got some valuable...
To Combat Stress, Washington Post Recommends ‘Bringing Nature Indoors’
Plants received a prominent plug last week when the Washington Post named them excellent stress busters. An article in the paper’s home and garden...
Plan Your Petal It Forward Media Strategy
Good timing, relationships, reaching out to radio stations and via social media, and reminders are some of the ways floral teams have had success...