A new reality television series aims to introduce viewers to the splendor of floristry — and help elevate an aspiring design star. The show, “In...
Washington Post Story Explores Flower Meanings
Flowers speak volumes. That was the emphasis of a recent Washington Post feature, which explored the sentiments behind specific blossoms and the...
Federal Government Seeks Grower Input on Hemp Production Program
The federal government is seeking input from growers on hemp production in the United States — and the Society of American Florists is encouraging...
Facing a Short Holiday Season, Floral Pros Search for Efficiencies to Drive Sales
A late Thanksgiving means that floral industry retailers will have to hustle to make the most of a shorter Christmas season. Thanksgiving falls on...
Citing SAF Research, UK Publication Touts Flowers as Winter Blues Cure
British consumers proactively looking for a cure to this year’s bout of winter blues received a hot tip from the Metro publication: Buy flowers....
Michigan Senator Pushes for Farm Bill Fixes
Important adjustments to the Farm Bill are now in the works, thanks in large part to a Midwest senator recently honored for her support of the...
Labor Leaders Predict Postponement of United States-Mexico-Canada Agreement
Hopes were high coming into November that the Trump Administration and House Democrats would strike a deal on the renegotiated NAFTA, or United...
Wisconsin Florist Raises Money for Honor Flight
An annual ladies’ night event at Waukesha Floral & Greenhouses last month generated excitement and sales for the Wisconsin business — and funds...
5 Marketing Lessons from Petal It Forward to Build Year-End Sales
Thousands of consumers were reminded last week of the mood-boosting, smile-making power of flowers after more than 650 Petal It Forward floral teams...
Botanica Styles Medal of Honor Convention
On Saturday, October 26, 950 people gathered at the JW Marriott in downtown Tampa, Florida for the Congressional Medal of Honor Convention....
House Takes Much-Awaited First Steps on Immigration Reform
Key lawmakers in Washington, D.C., are working to advance solutions to some of the most significant challenges floral industry professionals face in...
Tears. Delight. New Customers. Floral Pros in 50 States ‘Petal It Forward’
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the...
How Do the New Overtime Rules Affect Your Business?
The Department of Labor (DOL) has issued new rules that, effective January 1, 2020, will increase the minimum salary that employers must pay...
Texas A&M Researcher Seeks Input for Study on Floral Industry Education, Careers
Creating and maintaining a reliable workforce is a major challenge with which floral industry pros from all segments are wrestling: A recent Society...
Illinois Adopts Wage History Law
An Illinois state law banning employers from asking job candidates about their salary history went into effect this month. The law, H.B. 834, also...