As business owners work to understand parameters of new local and state COVID-19 regulations regarding business closures, some floral industry...
As floriculture continues to feel the devastating economic impact of COVID-19, SAF has successfully advocated to bring some relief to growers via...
Perhaps buoyed by a better than expected Easter, 95 percent of retail florists responding to a Society of American Florists survey said they plan to...
The Society of American Florists and several other floral industry organizations have rallied their members to ask Congress for additional funding...
Ahead of Mother’s Day, news publications and companies are using negative ads and content references to disparage floral gifts — and the Society of...
If you’re allowed to operate this Mother’s Day, you’ll likely do so with a reduced staff including people with little to no design experience, such...
Mother’s Day 2020 will pose a host of challenges this year — but it could also be an important (and needed) sales opportunity during the crisis for...
One of sales expert Tim Huckabee’s biggest pet peeves is hearing florists lowball customers because they’re selling from their own pockets. That...
Even if you’ve closed your shop, you can still capitalize on one of the biggest floral holidays of the year, by promoting virtual arrangements —...
From left to right: Bill LaFever, PFCI, of Bill Doran Company in Rockford, Illinois, David Armellini of Armellini Industries in Miami, Rodi Groot of...
Funeral directors and florists have seen the sympathy business completely upended to comply with social distancing efforts to slow the spread of...
As the COVID-19 crisis enters its second calendar month in the United States, florists are grappling with some of the toughest decisions of their...
As U.S. floriculture producers see sales drop dramatically year over year due to the COVID-19 crisis, the Society of American Florists is actively...
The threat of COVID-19 presents many obstacles for the floral industry — but, for those businesses that can provide some services, Mother’s Day 2020...
A $2 trillion stimulus package offers a lot of hope and help for floral industry professionals whose businesses have been upended by the COVID-19...