SAF events, ready-to-use marketing tools and membership dues – these are among the many SAF programs that the SAF volunteer leadership influences –...
3 Ways to Improve Your Online Game
Having a robust and competitive online presence is more important than ever. That’s why the Society of American Florists devoted an entire day to...
Community Activism Reaps Benefits
Since the early weeks of the pandemic, Stacie Lee Banks, AAF, and Kristie Lee, have been inundated with texts and emails offering advice and funding...
N.J. Florist Credits Resiliency to Diverse Product Lines
Springtime is usually a robust period at Monday Morning Flower & Balloon Co. in Princeton, New Jersey. This year, of course, much of the shop’s...
‘We Put Our People First’: How Empowered Workers Help H-E-B Succeed
For the final keynote presentation of the Society of American Florists’ Reinvention Summit last week, SAF CEO Kate Penn interviewed Joe Don Zetzche,...
Amid Crisis, Consumers Still Want Flowers
How has the COVID-19 pandemic changed the way consumers think about buying flowers? A recent poll, commissioned by the Society of American Florists...
Artist Paints Thousands of Flowers for Hospital Workers
When a Los Angeles-based artist was looking for a way to give back and bring comfort to hospital workers in hard-hit areas of the pandemic, he...
Industry Members Talk Local Ties, Leadership
What can local florists do to tap into community ties and refine their messaging to better connect with area customers? How and why are leadership...
How to Build Sales in the Pandemic and Post-Pandemic Marketplace
The COVID-19 pandemic delivered a hammer blow to daily life, disrupting everything from the workplace to home life — but the floral industry is...
Kansas Florist Shares Lessons on ‘Learning to Adapt’
Find a way to embrace change. Keep your plans fluid. Watch your financials. Those are three lessons that longtime floral industry member Jennifer...
SAF Extends Access for Reinvention Summit
When SAF’s Reinvention Summit kicks off July 27, it will include more than 15 targeted sessions, including keynote addresses, panel debriefs,...
Pennsylvania, Ohio Shops Collect for Families in Need
A group of associated flower shops in Pennsylvania and Ohio came together for the tenth time earlier this month to collect hundreds of pounds of...
New Book on ‘Friendly’ Evolution Highlights Flowers
Looking for a lighter headline to share on your social media pages? A buzzed about new book by a pair of scientists argues that friendliness is the...
Tech Leaders Share Digital Marketing Tips
A new report found that May 2020 global ecommerce sales eclipsed the entire 2019 online holiday shopping season, growing almost 80 percent compared...
Dozens of Floral Industry Pros Discuss Reinvention Tactics
How has the pandemic reshaped consumer behavior — and how long lasting will those changes be? What are the key motivators for floral purchasing?...