A recent decision to add roses to a federal trade program that removes tariffs on certain imported goods will result in tens of millions in savings...
Remind Customers to Give Thanks with Flowers
Thanks to the COVID-19 crisis, Thanksgiving gatherings will likely look a lot different – and a lot smaller – this year. Thanksgiving, in a typical...
‘We See Valentine’s Day 2021 as an Opportunity to Expand the Holiday’
If the past eight months have taught floral professionals anything, it’s that this is a resilient, innovative industry. But how to prepare for a...
2 Strategies to Deck Your Site for the Holidays
With the December holidays nearly upon us, and Valentine’s Day shortly after, having a robust and competitive online presence is more important than...
Baltimore Florist Creates ‘Flashes of Joy’
For Steelcut Flower Co., dressing a public space with a flower flash (aka flower bomb) is all about sharing beauty with the city – and who couldn’t...
This Christmas, Be Like Oprah and Tout Your Favorite Things
Whatever you do this holiday season, make sure that, whether online, over the phone and in person, you push what you want to sell, say florists who...
2 Ways to Get More Visibility Post-Petal It Forward
Last week hundreds of floral professionals in 44 states and three countries spread the power of flowers during the Society of American Florists’...
64 Percent of Retailers Predict Uptick in Christmas Spending
Roughly two-thirds of retail florists responding to a Society of American Florists’ survey on December holiday expectations say they expect sales to...
Charitable Donations Pack an Extra Punch in 2020
One flower shop in Pennsylvania is making sure more than flowers will be on the table this Thanksgiving. Matlack Florist will donate a portion of...
Industry Economist: ‘There is More Willingness to Experiment’
How are industry companies implementing and leveraging business-to-business e-commerce technologies — and what do changes, shifts and disruptions in...
Florists Use ‘Petal It Forward’ to Boost Engagement
Hundreds of floral industry members from all segments and all around the country (plus Canada and Colombia!) generated positive buzz for their...
Hundreds of Floral Pros Share Powerful Messages During Petal It Forward
Floral industry members from 44 states and three countries staged some 565 flower giveaways this year for the Society of American Florists’ Petal It...
Florists Turn to Digital Spaces for Holiday Workshops
What’s a holiday season without wreath workshops in our design room — or centerpiece classes in your showroom? For many florists around the country,...
Industry Members Share Christmas Expectations, Design Trends
Judging from springtime holiday sales and early indicators for the fall and winter season, consumers are eager to show friends and families the love...
Floral Installation Celebrates Voting
Voting is a beautiful right and duty. To illustrate that point and to celebrate those submitting mail-in ballots, last week florists in...