Last week’s presidential inauguration may have lacked some of the pageantry and parties of a non-pandemic year, but flowers still played a...
Event Florist to Partner with Local Boutique for V-Day
Fourteen years ago, Botanica International in Tampa, Florida shifted from a traditional flower shop to an events-only business — a move that has...
Florists Rev Up for Drive-Thru, Parking Lot Valentine’s Day Shuffle
Move over, Big Macs. Next month, a number of florists are leveraging outdoor spaces and drive-thru-style services at their brick-and-mortar...
SAF Alerts Members to Scam Emails
Some Society of American Florists members this week received a fraudulent email from “safnow” with the subject line “Membership Annual Update Due.”...
Planning Holiday Delivery? First, Mine Your Data
Will the sales-dampening effect of a Sunday holiday be countered by a surge in demand from homebound customers on Valentine’s Day? That’s the...
Industry Remembers SAF Hall of Fame Member Harold Wilkins
Beloved floriculture professor, Harold F. Wilkins, Ph.D., who received the Society of American Florists’ Alex Laurie Award recognizing lifetime...
Discovery Commercial Features Lee’s Flower Shop
A longtime member of the Society of American Florists, Lee’s Flowers and Card Shop in Washington, D.C., starred in a recent commercial produced by...
Why You Should Be Open on Sunday, Feb. 14
Dealing with hordes of last-minute shoppers doesn’t scream “Sunday Fun Day” for most of us — but it’s a worthwhile sacrifice to help ensure a...
4 Media Talking Points for Valentine’s Day
Valentine’s Day is quickly approaching, and big floral holidays are the perfect time to increase your visibility by taking advantage of media...
SBA Opens New Round of PPP Loans
Applications are now open for a new round of Paycheck Protection Program PPP loans, giving floral industry business owners the chance to apply for a...
Financial Pro: Track Jan Sales to Predict V-Day ‘COVID Effect’
First the bad news: When it comes to planning for a profitable Valentine’s Day, “there are no secrets,” said Paul Goodman, MBA, PFCI, a longtime...
Easy, Low Cost Ways to Get Attention Ahead of Valentine’s Day
The countdown is on for Valentine’s Day 2021. Here are a few simple, inexpensive and effective ways to get customers’ attention ahead of the big...
How to Confidently Secure Early Valentine’s Day Orders
There are those rare people who tackle their taxes the first week of January … and then there are the rest of us. Valentine’s Day follows a similar...
Want to Be a Better Leader? Embrace Boundaries
The pandemic has wreaked havoc on work/life balance and many floral industry leaders are struggling to meet the needs of their customers, employees...
Industry Financial Pro Details Holiday Tips
Valentine’s Day 2021 will be unprecedented — yes!— but there are still solid financial principles you can put in place to help your business stay on...