When textile company Boll and Branch used “What’s better than flowers and chocolates?” as a marketing email subject line, the Society of American...
Floral Industry Remembers Marie Ackerman, AAF, AIFD, PFCI: 1960-2021
Marie N. Ackerman, AAF, AIFD, PFCI, beloved floral designer, educator and industry icon, died January 28 in the Lehigh Valley Hospital-Cedar Crest...
Simple Ways to Boost Your Average V-Day Order
Having spent six years as a sales trainer with FloralStrategies, Samuel Bowles knows plenty of tactics to guide customers who order by phone to...
Floral Industry Awards Deadline Extended for 2021
The Society of American Florists recognizes the industry’s best and brightest with a range of awards and professional designations acknowledging...
Will the Biden Agenda Help the Floral Industry?
With a new president in the White House and shifting power dynamics on Capitol Hill, will long-standing floral industry issues including immigration...
Event Florist to Partner with Local Boutique for V-Day
Fourteen years ago, Botanica International in Tampa, Florida shifted from a traditional flower shop to an events-only business — a move that has...
Flowers Make an Appearance at Inauguration
Last week’s presidential inauguration may have lacked some of the pageantry and parties of a non-pandemic year, but flowers still played a...
How to ‘Sunday-Proof’ Your Holiday Planning
Florists are gearing up for a busy Valentine’s Day on Sunday, Feb. 14. Feel like you could use a quick check-in with a financial pro about how your...
Bernie Shops Here? Florists Join Lighthearted Fun
It’s been a busy week for Vermont Senator Bernie Sanders. He’s popped up outside in Memphis and in a flower shop’s waiting area in San Diego. At...
3 Industry Statistics that Show Valentine’s Day Opportunities
After a long year away from friends and family, everyone is looking for ways to connect with loved ones. This means that Valentine’s Day sales have...
SAF Alerts Members to Scam Emails
Some Society of American Florists members this week received a fraudulent email from “safnow” with the subject line “Membership Annual Update Due.”...
Planning Holiday Delivery? First, Mine Your Data
Will the sales-dampening effect of a Sunday holiday be countered by a surge in demand from homebound customers on Valentine’s Day? That’s the...
Florists Rev Up for Drive-Thru, Parking Lot Valentine’s Day Shuffle
Move over, Big Macs. Next month, a number of florists are leveraging outdoor spaces and drive-thru-style services at their brick-and-mortar...
Why You Should Be Open on Sunday, Feb. 14
Dealing with hordes of last-minute shoppers doesn’t scream “Sunday Fun Day” for most of us — but it’s a worthwhile sacrifice to help ensure a...
Discovery Commercial Features Lee’s Flower Shop
A longtime member of the Society of American Florists, Lee’s Flowers and Card Shop in Washington, D.C., starred in a recent commercial produced by...