For the Lake Forest Flowers team, the pandemic provided new opportunities to get on the road and into customers’ homes (in safe, socially distanced...
Last Call to Apply for SAF’s Awards!
Has your company been open for 100 years? Are you active in your community and the floral industry? Or do you know someone who has made a noteworthy...
Welcome Springtime with Flowers
Springtime is quickly approaching, bringing warmer weather and new beginnings. While the COVID-19 pandemic may be keeping loved ones apart, there...
4 Resources to Drive Sales for International Women’s Day
International Women’s Day is March 8 and this year the theme is #ChooseToChallenge, which focuses on challenging and calling out gender bias and...
NYC Florist Offers Charitable Design for Women’s Day
In years past, Nic Faitos and his team at Starbright Floral Design in New York City would celebrate International Women’s Day (March 8) by...
57 Percent of Retail Florists Saw Valentine’s Day Sales Rise
More than half (57 percent) of retail florists responding to the Society of American Florists’ post-holiday survey said their 2021 Valentine’s Day...
More Than a Quarter of Americans Bought Fresh Flowers for Valentine’s Day
An Ipsos poll conducted this month on behalf of the Society of American Florists found a slight increase in the number of American adults buying...
4 Ways to Promote Women’s Day in Your Community
#ChooseToChallenge is this year’s theme for International Women’s Day on March 8. The international holiday focuses on celebrating women’s...
Advocacy Series: 5 Questions about Ag Labor
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Plantfluencer Shares Tips to Create Loyal Plant Customers
Explaining the houseplant craze is as simple as A, B, C says plantfluencer Darryl Cheng---it’s all about aesthetics, biology and companionship....
SAF Launches Plant-Focused Virtual Event in March
Got plants? You’d better. As retail florists around the country will tell you, Americans are crazy for houseplants. “Plant love is here to stay —...
Mass. Florist Turns Plants into Must-See IG
When her retail location was forced to shut down at the beginning of the pandemic, Jackie Levine brought her houseplants to the people, via...
Learn How to Capitalize on the Houseplant Trend
Curating, caring for and displaying indoor plants has rapidly become one of the biggest trends across all ages and demographics. The pandemic has...
New England Florist Uses Containers to Add Value to Plants
At City Line Florist in Trumbull, Connecticut, plant sales “skyrocketed” in 2020, and Nicole Palazzo, manager of product development and marketing,...
Extreme Winter Storm Wreaks Havoc on Texas Floral Businesses
The final stretch before Valentine’s Day always feels a little frenzied, but for floral professionals in Texas, who are accustomed to mild winters,...