Pandemic-driven popularity of flowers and plants, supply chain challenges, recruiting and engaging a reliable workforce—these are just some of the...
Congressional Cut Flower Caucus Co-Chair Rep. Dan Newhouse to Speak at CAD
Rep. Dan Newhouse (R-Washington), new co-chair of the Congressional Cut Flower Caucus, will speak to SAF Congressional Action Days attendees on...
Time: The Ultimate Need in Sourcing Plants
As sourcing plant material has become more difficult than ever, due to high demand and a stressed supply chain, florists looking to expand their...
The Plant Passions Driving Two ‘Plantfluencers’
Along with “social distancing” and “flattening the curve,” the word “plantfluencer” was a word that entered more Americans’ vocabulary in 2020. As...
Storytelling and Community: Strategies Behind the Success of The Sill
As a young professional living in New York City, Eliza Blank struggled to find plants that would survive and thrive in window-lacking, sub-optimal...
Advocacy Series: 5 Questions about Duty-Free Access to Flowers
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Local Partnerships Help Illinois Florist Stand Out with Interior Designers
For the Lake Forest Flowers team, the pandemic provided new opportunities to get on the road and into customers’ homes (in safe, socially distanced...
Last Call to Apply for SAF’s Awards!
Has your company been open for 100 years? Are you active in your community and the floral industry? Or do you know someone who has made a noteworthy...
Welcome Springtime with Flowers
Springtime is quickly approaching, bringing warmer weather and new beginnings. While the COVID-19 pandemic may be keeping loved ones apart, there...
4 Resources to Drive Sales for International Women’s Day
International Women’s Day is March 8 and this year the theme is #ChooseToChallenge, which focuses on challenging and calling out gender bias and...
NYC Florist Offers Charitable Design for Women’s Day
In years past, Nic Faitos and his team at Starbright Floral Design in New York City would celebrate International Women’s Day (March 8) by...
57 Percent of Retail Florists Saw Valentine’s Day Sales Rise
More than half (57 percent) of retail florists responding to the Society of American Florists’ post-holiday survey said their 2021 Valentine’s Day...
More Than a Quarter of Americans Bought Fresh Flowers for Valentine’s Day
An Ipsos poll conducted this month on behalf of the Society of American Florists found a slight increase in the number of American adults buying...
4 Ways to Promote Women’s Day in Your Community
#ChooseToChallenge is this year’s theme for International Women’s Day on March 8. The international holiday focuses on celebrating women’s...
Advocacy Series: 5 Questions about Ag Labor
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...