Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
Florists See Increase in APW Sales
Fifty percent of respondents to a Society of American Florists survey said sales for Administrative Professionals’ Week increased year over year. Of...
SAF Asks Sun-Maid, Fitness Company to Stop Bashing Flowers
As Mother’s Day approaches, companies continue to use negative ads to discourage consumers from purchasing floral gifts. The Society of American...
Demonstrations in Colombia Have Small Impact on Mother’s Day Flowers
Protests sparked by a controversial proposal for tax reform last week in Colombia caused minor delays in flower shipments from some farms but did...
Seed Your Future Names Next Executive Director
Jazmin Albarran has been named the new executive director of Seed Your Future. Bringing a background in association and philanthropy, she will join...
National Marketers ID Mother’s Day Success Factors
One year into the pandemic, floral marketers are well positioned to offer online-ordering and in-store pickup are on their way to having a...
3 Tools to Promote Prom Flowers
Last year, high school students watched as their end-of-year celebrations were canceled due to the COVID-19 pandemic. This year, they’re eagerly...
3 Quick Ways to Maximize Mother’s Day
Pick up the phone. Plan your media strategy. Prune your online offerings. As the countdown to Mother’s Day ticks down, there are still things you...
Coffee Roaster Disses Flowers, Then Repents
Ahead of major floral holidays such as Mother’s Day, flowers are often in the crosshairs as businesses compete for consumer gift spending dollars....
Nearly 70% of Shoppers to Purchase Flowers for Mother’s Day
Flowers are the second most popular gift shoppers plan to give for Mother’s Day, according to the National Retail Federation’s annual survey....
Robust Websites Buoy Florists During Pandemic
Florists with a robust and flexible online presence thrived during the pandemic. Take a page from their playbook to beef up your online sales. The...
Walmart Announces New Growing Sustainability Standards
If the flowers you buy and sell are grown to a higher standard of sustainability over the next five to 10 years, you may have — among many others —...
Best Practices for Coping with Supply Shortages
For retail florists, the pressure of supply shortages adds one more challenge to spring’s busy floral holidays. Administrative Professionals’ Week...
SAF Members Highlight Floral Industry Priorities at CAD
Increase funding for floriculture research. Ensure cost savings on imports. Maintain the minimum wage. Preserve agriculture’s workforce. Forty-seven...
Maximize Mother’s Day Profits
Mother’s Day is one of the two busiest times of the year for retail florists — and it can make or break your retail year. Pay attention to the...