Finding and keeping employees has never been easy — and the pandemic has only heightened the challenge for floral business owners. In the Mar/April...
4 Ways to Improve Email Open Rates and Response
E-commerce, which has been trending upward for well over a decade, positively exploded in 2020 — growing from a $393 billion to $598 billion...
Easy Easter Game Generates Foot Traffic, Exposure for Ohio Florist
In a bid to get more customers in her shop and her name in front of more consumers, Heather Waits, AAF, set out a bucket of plastic Easter eggs...
3 Resources for a Successful Easter
Easter is right around the corner but there is still time to encourage your customers to hop on over to your shop and pick up flowers! The Society...
SAF Economic Survey Reveals 2020 Success, Future Concerns
Nearly three-quarters of respondents to a recent Society of American Florists economic survey classified business as either “good” or “excellent,”...
Advocacy Series: 5 Questions on Floriculture Research Funding
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Encourage Customers to Give Thanks this Admin Professionals’ Day
Show appreciation for the hard-working, devoted administrative professionals on your team by celebrating Administrative Professionals day! This...
7 Tips to Promote Flowers in April for Stress Awareness Month
Stress has been top-of-mind ever since COVID hit. But you can take another opportunity to highlight the role that flowers play in reducing stress...
Top Care Tips to Build Success with Potted Plants
One secret to capitalizing on the houseplant trend for retail florists? Make sure your care-and-handling game is on point. That’s advice from Terril...
Catch New Business with Carnivorous Plants
Right around Thanksgiving, a cheeky meme circulated on social media, announcing the arrival of “the 2020 poinsettias.” (The post featured Audrey II,...
Storytelling and Community: Strategies Behind the Success of The Sill
As a young professional living in New York City, Eliza Blank struggled to find plants that would survive and thrive in window-lacking, sub-optimal...
Advocacy Series: 5 Questions about Duty-Free Access to Flowers
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
The Plant Passions Driving Two ‘Plantfluencers’
Along with “social distancing” and “flattening the curve,” the word “plantfluencer” was a word that entered more Americans’ vocabulary in 2020. As...
Local Partnerships Help Illinois Florist Stand Out with Interior Designers
For the Lake Forest Flowers team, the pandemic provided new opportunities to get on the road and into customers’ homes (in safe, socially distanced...
Last Call to Apply for SAF’s Awards!
Has your company been open for 100 years? Are you active in your community and the floral industry? Or do you know someone who has made a noteworthy...