Increase funding for floriculture research. Ensure cost savings on imports. Maintain the minimum wage. Preserve agriculture’s workforce. Join your...
Use Social Media to Boost Mother’s Day Sales
Mother’s Day isn’t until May 9, but it’s never too early to start promoting the holiday on your social media channels. Did you know that social...
Easter Celebrations Take a Small Hop Forward
The COVID-19 pandemic has put a damper on holiday plans for the past year, but as more people are receiving vaccinations, stimulus funds are hitting...
Advocacy Series: Why This Year’s CAD Advocacy Meetings Matter Even More
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Harnessing the Power of Plants
Plantfluencer Marcus Bridgewater — known as @GardenMarcus across social media platforms — is a firm believer in practicing three little words:...
Maintaining Costs After COVID
2020 was a year full of contradictions: COVID-19 hit and prompted many businesses to shut down or at least close for part of the year, people...
Don’t Overpromise on Specific Flowers, Floral Wholesaler Says
Prepare for a successful Mother’s Day and wedding season with some tips from the Bill Doran Company. Get ready for a great Mother’s Day. On the...
Time: The Ultimate Need in Sourcing Plants
As sourcing plant material has become more difficult than ever, due to high demand and a stressed supply chain, florists looking to expand their...
Congressional Cut Flower Caucus Co-Chair Rep. Dan Newhouse to Speak at CAD
Rep. Dan Newhouse (R-Washington), new co-chair of the Congressional Cut Flower Caucus, will speak to SAF Congressional Action Days attendees on...
SAF Councils Tackle Industry Trends & Challenges
Pandemic-driven popularity of flowers and plants, supply chain challenges, recruiting and engaging a reliable workforce—these are just some of the...
Ease Your Workforce Woes
Finding and keeping employees has never been easy — and the pandemic has only heightened the challenge for floral business owners. In the Mar/April...
4 Ways to Improve Email Open Rates and Response
E-commerce, which has been trending upward for well over a decade, positively exploded in 2020 — growing from a $393 billion to $598 billion...
Easy Easter Game Generates Foot Traffic, Exposure for Ohio Florist
In a bid to get more customers in her shop and her name in front of more consumers, Heather Waits, AAF, set out a bucket of plastic Easter eggs...
3 Resources for a Successful Easter
Easter is right around the corner but there is still time to encourage your customers to hop on over to your shop and pick up flowers! The Society...