For retail florists, the pressure of supply shortages adds one more challenge to spring’s busy floral holidays. Administrative Professionals’ Week...
Share Your APW Successes With SAF
It’s Administrative Professionals’ Week and we hope your customers are celebrating the hard-working and devoted administrative professionals on...
Retailers Predict Bump-Up in Mother’s Day Sales
After a successful Valentine’s Day and Easter in 2021, florists are optimistic about Mother’s Day sales this year. In a recent Society of American...
SAF Picks Orlando for ‘Affordable, Accessible’ Annual Convention
After a year-plus of re-engineering operations to adapt to social distancing, record high (or low) sales and skeleton crews – all amidst social...
Retailers Report Double-Digit Easter Sales Bump
The Easter Bunny delivered great sales for the floral industry this year, with many retailers reporting increases above both 2020 and 2019 sales...
COVID-19 Bolsters Celebrations of Administrative Professionals
In a remote COVID working environment, the role of administrative professionals has been elevated — and florists can use Administrative...
3 Tips to Share with Customers for Administrative Professionals’ Week
Research shows that a gift of appreciation will naturally lift an employee’s mood, create a lasting memory, and boost productivity. Plus, giving...
Fresh Product: Coping with the Supply Squeeze
Looking ahead to Mother’s Day, the biggest worry for many florists is, “How can I be sure I will be able to get the fresh flowers and plants I need,...
Attract and Retain a Strong Workforce With These 4 Tips
There has been a lot of fallout from the global COVID-19 pandemic that has rippled through just about every industry. For the floriculture industry,...
Up Your Mother’s Day Prep Game
One of the biggest floral holidays is fast approaching and a little prep work now can make a huge difference in your stress level and profit margin....
Recruit ‘Gen Create’
Recruiting and retaining employees has never been more difficult. And for two generations, there’s been  a decline in floral design interest among...
Make a Difference for Your Business – and Your Industry
Increase funding for floriculture research. Ensure cost savings on imports. Maintain the minimum wage. Preserve agriculture’s workforce. Join your...
Use Social Media to Boost Mother’s Day Sales
Mother’s Day isn’t until May 9, but it’s never too early to start promoting the holiday on your social media channels. Did you know that social...
Easter Celebrations Take a Small Hop Forward
The COVID-19 pandemic has put a damper on holiday plans for the past year, but as more people are receiving vaccinations, stimulus funds are hitting...
Advocacy Series: Why This Year’s CAD Advocacy Meetings Matter Even More
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...