Most online shoppers don’t make a purchase. So how can retail florists, who have increasingly relied on their websites during the pandemic, capture...
Several issues in Congress, such as the renewal of the GSP which would reinstate duty-free Ecuadorian roses, have the power to affect your bottom...
The pandemic brought many florists scores of new customers who wanted to connect with loved ones they couldn’t physically see. Can you count on...
Two bills — one to provide disaster aid to producers and another to shore up the country’s infrastructure — are moving through Congress. Domestic...
The Sylvia Cup Design Competition is a tradition that celebrates the art of floral design, creativity and the ability to work under pressure....
As wholesalers and importers continue to warn of backorders and limited availability of flowers, potted plants and hardgoods, florists are getting...
Marigolds are the official flower of Día de los Muertos, also known as Day of the Dead, a Mexican holiday observed November 1 and 2. In the...
Now that postponed weddings are back on the calendar and new weddings are in the making, it’s important that customers know you are ready to help....
The return of event work, diversified product lines, higher price tags, and a consumer trend toward more spending is driving a substantial increase...
UPDATE as of 7/29: Last night, despite initial concerns, Leader McConnell signaled his support for the bipartisan agreement, triggering 17...
Certified American Grown, a nonprofit organization that advocates for domestically grown flowers and foliage farmers, is wrapping up its American...
Lori Wheat, AAF, attends SAF’s annual conventions to get inspired. And at SAF Orlando 2021, she is looking forward to watching how designers use new...
Conversations about race relations have highlighted how inequity, intentional or not, is entrenched, permeating practically every part of society —...
So many things have to go right for cut flowers to maintain their freshness on the journey from a flower farm to a consumer’s dining room table. One...
The Society of American Florists’ international goodwill initiative, Petal It Forward, will be held Wednesday, October 20, 2021. Started in 2015,...