As wholesalers and importers continue to warn of backorders and limited availability of flowers, potted plants and hardgoods, florists are getting...
Fresh Choices For Day of the Dead Designs
Marigolds are the official flower of DÃa de los Muertos, also known as Day of the Dead, a Mexican holiday observed November 1 and 2. In the...
Improve Your Wedding Business
Now that postponed weddings are back on the calendar and new weddings are in the making, it’s important that customers know you are ready to help....
Business is Booming, But Will It Last?
The return of event work, diversified product lines, higher price tags, and a consumer trend toward more spending is driving a substantial increase...
Senate Navigates Infrastructure Package Roadblocks
UPDATE as of 7/29: Last night, despite initial concerns, Leader McConnell signaled his support for the bipartisan agreement, triggering 17...
Certified American Grown’s Camron King on the Momentum for American Flowers
Certified American Grown, a nonprofit organization that advocates for domestically grown flowers and foliage farmers, is wrapping up its American...
Get Inspired at SAF Orlando 2021
Lori Wheat, AAF, attends SAF’s annual conventions to get inspired. And at SAF Orlando 2021, she is looking forward to watching how designers use new...
Learn How to Create a Diverse, Inclusive Culture at SAF Orlando 2021
Conversations about race relations have highlighted how inequity, intentional or not, is entrenched, permeating practically every part of society —...
Why Smart Packaging = Fresher Product
So many things have to go right for cut flowers to maintain their freshness on the journey from a flower farm to a consumer’s dining room table. One...
Save the Date for Petal It Forward 2021: October 20
The Society of American Florists’ international goodwill initiative, Petal It Forward, will be held Wednesday, October 20, 2021. Started in 2015,...
Invite Congress to Call
Having a member of Congress visit your place of business can have a significant impact on how they view issues that are important to you. A visit...
Plan Now for a Successful Petal It Forward
Mark your calendars! Wednesday, October 20 is the date of this year’s Petal It Forward, the Society of American Florist’s international goodwill...
4 Ways to Make a Better Impression Online
During pandemic lockdowns, businesses with an effective online presence were able to maintain relationships with customers — and even gain market...
Look Into an Economist’s ‘Crystal Ball’ at SAF Orlando 2021
The only thing constant in life is change — a message the global pandemic drove home hard. Floriculture professionals adapted, reimagining...
Clean Up Your Online Listings
Remember back to the days of phone books and the White Pages listings? Having your address published incorrectly could have a crippling effect on...