Paul Shinoda Jr., a past president of the Society of American Florists’ board of directors, died July 20. He was 83. Shinoda’s career in the...
4 Tools to Help with Succession Planning
Thinking about the next phase of life and what it might look and feel like to pass the business to a successor? The Society of American Florist’s...
Delta Variant Spreads Uncertainty
The Delta variant of COVID-19 has brought a lot of uncertainty for business owners, but for many florists one thing is certain: whatever the impact...
SAF Competition Highlights Outstanding Varieties
Growers are preparing to enter this year’s Outstanding Varieties Competition at SAF Orlando 2021, the Society of American Florists’ 136th annual...
Safety Protocols in Place for SAF Orlando 2021
The Society of American Florists announced safety protocols focused on keeping convention attendees healthy amid a surge in Covid cases. “The safety...
4 Ideas to Boost Your ‘Back to School’ Business
A new school year provides students with countless opportunities for socialization and education — and for retailers, it’s a chance to score more...
Learn the Elements of a Winning Contract
After a year of cancellations, postponements, and reduced guest lists, weddings are back. It’s more important than ever to ensure contracts are up...
SAF Elects New Board, Council Members
Members of the Society of American Florists elected three new members to the association’s Board of Directors, as well as nine members to positions...
Will Ecuador’s Rose Farms Be Swayed by Cannabis?
A recent Reuters’ news story about an Ecuadorian rose farm taking up cannabis production had some in the floral industry wondering: Will flower...
Evergreens Shortage Anticipated in Pacific Northwest
Extreme heat in the Pacific Northwest in June damaged evergreens and is expected to cause a shortage of boughs and wreaths this holiday season....
Turn Browsers Into Buyers at SAF Orlando 2021
Most online shoppers don’t make a purchase. So how can retail florists, who have increasingly relied on their websites during the pandemic, capture...
Advocate for Your Bottom Line by Inviting Congress to Call
Several issues in Congress, such as the renewal of the GSP which would reinstate duty-free Ecuadorian roses, have the power to affect your bottom...
Learn How to Reel Back ‘Covid’ Customers at SAF Orlando 2021
The pandemic brought many florists scores of new customers who wanted to connect with loved ones they couldn’t physically see. Can you count on...
Congress Presses Forward on Disaster Aid, Infrastructure Bills
Two bills — one to provide disaster aid to producers and another to shore up the country’s infrastructure — are moving through Congress. Domestic...
Sylvia Cup: Winners, Judges Share Tips
The Sylvia Cup Design Competition is a tradition that celebrates the art of floral design, creativity and the ability to work under pressure....