Assemble talented designers, give them flowers, foliage, supplies and a theme for inspiration. Now, make them race against the clock to create...
Five Reasons to Petal It Forward
The Society of American Florists’ seventh annual goodwill initiative, Petal It Forward, will be here in a few short weeks. Haven’t registered for...
Make the Most of Designer’s Choice Arrangements
Designer’s choice arrangements have the potential to drive sales and inspire designers. These custom designs also offer a potential workaround for...
Weddings, Fall Holidays Stressing Fresh Flower Supply
Looking for white roses? Good luck. An extraordinarily busy wedding season combined with poor weather at farms, logistical issues and labor...
Plan for Growth and Happiness
During the pandemic, Abby Chick, owner of Blakemore’s Flowers, in Harrisonburg, Virginia rediscovered the emotional fulfillment of providing...
Promote Plants as Employee Appreciation Gifts
While many high-profile companies, including Google, Facebook and Amazon have delayed reopening their offices until 2022 in response to the latest...
Supply Challenges Escalate Ahead of Fall, Holiday Season
Pioneer Imports and Wholesale has been waiting on a shipment of Chinese-manufactured silk flowers and plants for almost two months. The fall...
Local Growers Help Fill Supply Chain Gaps
In the wake of higher freight costs and limited supply brought on by COVID-19, local flower farmers are filling a much-needed fresh product gap —...
USDA Revises Grower Aid Rules
Last week, the United States Department of Agriculture (USDA) announced it is making changes to the Coronavirus Food Assistance Program 2 (CFAP 2) —...
Lawmaker Hears Industry Challenges Firsthand
Representative Sean Casten, second-term Democratic congressman from Illinois’ sixth district, met with company leaders at Ball Horticulture in West...
Remind Customers to Connect with Flowers this Fall
The Society of American Florists has created new fall social media graphics and banners to celebrate the season of change and encourage your...
Behind the Scenes of Plant Breeding at SAF Orlando 2021
Successful plant breeding can produce disease-resistant plants that have a longer shipping and vase life, all while providing retailers, wholesalers...
Tailor COVID-19 Policies to Fit Business Needs, Culture
The FDA’s decision Monday to grant full approval of the Pfizer-BioNTech vaccine provides business owners one more reason to consider mandating...
Florist Celebrates ‘Mental Health Monday’ with Flower, Snack Giveaway
Sarah LoBue, AIFD, ICPF, put a chalkboard sign outside her Carlinville, Illinois shop last week that likely spoke to everyone who saw it: “If...
Want to Keep Profits High? Control Labor and Facility Costs
Many florists learned during the pandemic that they were able to generate unexpected profits by keeping a close eye on labor and facility costs. In...