Nearly 75 percent of retailers surveyed in the Voice of the Industry: Digital Survey said the COVID-19 pandemic accelerated some, if not all, of...
Make a Congressional Connection this Summer
When most people think about Congress and federal policy, they think about what takes place in Washington, D.C. — which can feel far removed from...
Get Action Plan for More Streamlined Website at SAF Orlando 2021
Convinced your shop’s reputation is so amazing you can settle for an “okay” website? Think again. Overall e-commerce grew by a whopping 44 percent...
Charge the Right Labor Rate
Most florists lost their wedding and event business during COVID-19, but in a twist for many, their profitability went up. How? Floral Management...
Event Florists Share Playbook for Tackling Supply Woes
Last year’s spring and summer event cycle ground to a halt as weddings, graduations, family gatherings and a host of other events were first...
Spark Extra Summer Sales
Summer is here, bringing opportunities to remind customers to make flowers part of their summertime rituals. Society of American Florists has...
Google’s Search Chief Demystifies Machine Learning Advertising
Want to drive consumers to your website? You need to understand machine learning says Google Chief Search Evangelist Nicolas Darveau-Garneau, who...
Save the Date for Petal It Forward 2021: October 20
The Society of American Florists’ international goodwill initiative, Petal It Forward, will be held Wednesday, October 20, 2021. Started in 2015,...
Local Florists Prepare for Make Someone Smile Week
Christmas in July will come ever-so-slightly early for more than 30,000 people, thanks to Teleflora’s annual Make Someone Smile Week later this...
Website Content is King
The pandemic elevated the importance of an effective online presence for every retail florist. Your website is a shopper’s first impression of your...
Status Quo Shifts for Events
As with food and fashion, trends in the floral industry arise for myriad reasons. Out of the ashes of the pandemic, new styles and themes have...
Beef Up Your Bottom Line at SAF Orlando 2021
Anna Page knows the best place to learn how to grow her business is at SAF’s annual convention. And at SAF Orlando 2021, she is looking forward to...
Hire Fast, Hire High-Touch
If you thought attracting and retaining talent was a challenge pre-COVID, brace yourself for recruiting in a post-pandemic world, advises HR expert...
SAF Names New President-Elect
Oscar Fernandez, director of sales for Equiflor-Rio Roses in Miami, Florida, has been named SAF’s next president-elect. “I am very excited to have...
SAF Members to Elect New Leaders
It’s time to elect the next crop of Society of American Florists leaders — the volunteers who shape everything the association does, from developing...