Mark your calendars! Wednesday, October 20 is the date of this year’s Petal It Forward, the Society of American Florist’s international goodwill...
4 Ways to Make a Better Impression Online
During pandemic lockdowns, businesses with an effective online presence were able to maintain relationships with customers — and even gain market...
Clean Up Your Online Listings
Remember back to the days of phone books and the White Pages listings? Having your address published incorrectly could have a crippling effect on...
4 Tips to Counter Negative Publicity
While negative ads are most prevalent during major floral holidays such as Valentine’s Day and Mother’s Day, disparaging flowers to promote other...
COVID Accelerates Retail Tech Innovation
Nearly 75 percent of retailers surveyed in the Voice of the Industry: Digital Survey said the COVID-19 pandemic accelerated some, if not all, of...
Make a Congressional Connection this Summer
When most people think about Congress and federal policy, they think about what takes place in Washington, D.C. — which can feel far removed from...
Get Action Plan for More Streamlined Website at SAF Orlando 2021
Convinced your shop’s reputation is so amazing you can settle for an “okay” website? Think again. Overall e-commerce grew by a whopping 44 percent...
Charge the Right Labor Rate
Most florists lost their wedding and event business during COVID-19, but in a twist for many, their profitability went up. How? Floral Management...
Event Florists Share Playbook for Tackling Supply Woes
Last year’s spring and summer event cycle ground to a halt as weddings, graduations, family gatherings and a host of other events were first...
Spark Extra Summer Sales
Summer is here, bringing opportunities to remind customers to make flowers part of their summertime rituals. Society of American Florists has...
Google’s Search Chief Demystifies Machine Learning Advertising
Want to drive consumers to your website? You need to understand machine learning says Google Chief Search Evangelist Nicolas Darveau-Garneau, who...
Save the Date for Petal It Forward 2021: October 20
The Society of American Florists’ international goodwill initiative, Petal It Forward, will be held Wednesday, October 20, 2021. Started in 2015,...
Local Florists Prepare for Make Someone Smile Week
Christmas in July will come ever-so-slightly early for more than 30,000 people, thanks to Teleflora’s annual Make Someone Smile Week later this...
Website Content is King
The pandemic elevated the importance of an effective online presence for every retail florist. Your website is a shopper’s first impression of your...
Status Quo Shifts for Events
As with food and fashion, trends in the floral industry arise for myriad reasons. Out of the ashes of the pandemic, new styles and themes have...