Several issues in Congress, such as the renewal of the GSP which would reinstate duty-free Ecuadorian roses, have the power to affect your bottom...
Supply Shortages Endure — and So Does the Floral Industry
As wholesalers and importers continue to warn of backorders and limited availability of flowers, potted plants and hardgoods, florists are getting...
Congress Presses Forward on Disaster Aid, Infrastructure Bills
Two bills — one to provide disaster aid to producers and another to shore up the country’s infrastructure — are moving through Congress. Domestic...
Learn How to Reel Back ‘Covid’ Customers at SAF Orlando 2021
The pandemic brought many florists scores of new customers who wanted to connect with loved ones they couldn’t physically see. Can you count on...
Fresh Choices For Day of the Dead Designs
Marigolds are the official flower of DÃa de los Muertos, also known as Day of the Dead, a Mexican holiday observed November 1 and 2. In the...
Sylvia Cup: Winners, Judges Share Tips
The Sylvia Cup Design Competition is a tradition that celebrates the art of floral design, creativity and the ability to work under pressure....
Improve Your Wedding Business
Now that postponed weddings are back on the calendar and new weddings are in the making, it’s important that customers know you are ready to help....
Business is Booming, But Will It Last?
The return of event work, diversified product lines, higher price tags, and a consumer trend toward more spending is driving a substantial increase...
Certified American Grown’s Camron King on the Momentum for American Flowers
Certified American Grown, a nonprofit organization that advocates for domestically grown flowers and foliage farmers, is wrapping up its American...
Senate Navigates Infrastructure Package Roadblocks
UPDATE as of 7/29: Last night, despite initial concerns, Leader McConnell signaled his support for the bipartisan agreement, triggering 17...
Learn How to Create a Diverse, Inclusive Culture at SAF Orlando 2021
Conversations about race relations have highlighted how inequity, intentional or not, is entrenched, permeating practically every part of society —...
Why Smart Packaging = Fresher Product
So many things have to go right for cut flowers to maintain their freshness on the journey from a flower farm to a consumer’s dining room table. One...
Get Inspired at SAF Orlando 2021
Lori Wheat, AAF, attends SAF’s annual conventions to get inspired. And at SAF Orlando 2021, she is looking forward to watching how designers use new...
Look Into an Economist’s ‘Crystal Ball’ at SAF Orlando 2021
The only thing constant in life is change — a message the global pandemic drove home hard. Floriculture professionals adapted, reimagining...
Invite Congress to Call
Having a member of Congress visit your place of business can have a significant impact on how they view issues that are important to you. A visit...