As florists head into the holiday season two things can be expected: Sales will be strong and staffing will be a challenge. To help florists...
Floral Professionals From 45 States Prepare to Petal It Forward
Just like the blooms themselves, the plans to participate in the Society of American Florists’ Petal It Forward flower giveaway are unique, not only...
Amidst Staffing Challenges, ‘Profit Blast’ Offers Real Solutions
The labor shortage doesn’t appear to be improving much nationwide — or in the floral industry, where florists have been hampered by staffing...
SAFPAC Fundraiser Nets $35,000 for SAF Advocacy Efforts
The results are in: SAFPAC’s annual fundraiser tallied a record-setting $35,050 in contributions and pledges at SAF Orlando 2021. Twenty SAF members...
Add Ornamental Berries to Complement Any Flower
Available in an assortment of colors, shapes, and sizes, ornamental berries complement almost any flower and foliage, writes Katie Vincent in the...
Member Spotlight: Andy Fiannaca
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Leverage Petal It Forward Resources for a Successful Event
Press releases sent? Check. Social media plan in place? Check. Signs printed? Check. Petal It Forward, the Society of American Florists’ annual...
Take Story Time Up a Notch on Social Media
You may have mastered the art of the feed on social media, but what about stories? According to Instagram’s Business Blog, with Instagram stories...
SAF Orlando 2021 Attendees Turn Knowledge Into Action
By the time Janet Woloszyk had returned from the Society of American Florists’ annual convention she had already taken advice she’d gleaned from...
5 Tips to Save Time and Money for Petal It Forward
Don’t let labor shortages and the rising cost and availability of flowers deter you from participating in the Society of American Florists’ annual...
The Last Mile: Packaging for Delivery
When it comes to packaging for delivery, florists follow different strategies depending on their markets and philosophies, writes Bruce Wright in...
SAF Seeks Award Nominations and PFCI, AAF Applications
Professional credentials not only give you and your business clout in the industry, but they also distinguish you from competitors. Ready to take...
Florist Uses Petal It Forward To Pay It Forward For Food Bank
While most of the bouquets handed out during this year’s Petal It Forward event will be given with no reciprocal expectations, Stacey Cofka, a...
Remembering Bob Williams: Industry Leader, Mentor and Servant
Robert “Bob” Williams II, past president and chairman of the Society of American Florists, retired vice president of Smithers-Oasis’ North American...
Georgia Designer Wins Sylvia Cup at SAF Orlando 2021
Jenna Naylor Temple, owner of Bloom with Jenna in Grayson, Georgia, won the 52nd annual Sylvia Cup Design Competition at the Society of American...