Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift. In a...
SAF Hires Industry Insider to Build Partnerships
An industry insider and entrepreneur with a passion for flowers has joined the Society of American Florists as its director of development. Maura...
SAF Responds to Sustainability Misinformation in the Media
The Society of American Florists swiftly responded last week to two major media outlets that published misleading opinion pieces about the floral...
 Leverage AI to Give Blogs an SEO Boost
Creating blog posts that generate clicks involves a strategic blend of SEO, a unique brand voice, imagery, and a seamless web of internal links —...
Are You on Your Wholesaler’s VIP List?
The night before a big wedding, florist Tim Healy realized he’d forgotten to order much needed flowers. “You kind of get that sickening feeling in...
2024 Economy ‘Beneficial for Floral,’ Says SAF Chief Economist
Will demand for fresh flowers pick up this year? Will inflation continue to slow? What will freight cost? Charlie Hall, Ph.D., the Ellison Chair in...
How I Run a Flower Shop and Travel the World
Soon after Holly Haveman bought into her family business, Kennedy’s Flowers and Gifts in Grand Rapids, Michigan, she realized something had to...
How I Refreshed Our Brand Through Online Sales
For the last year, Brooke Picard, creative brand manager at All A’Bloom Flowers & Gifts in Lee’s Summit, Missouri, has been focused on tweaking...
Member Spotlight: Angélique Witcher of Accent Decor in Chamblee, Georgia
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Spot an Ad Bashing Flowers? Let Us Know
There shouldn’t be any negative ads about flowers from the undergarment retailer Hanky Panky this Valentine’s Day — and that’s thanks to the Society...
Obituary: Kenneth Royer 1931-2023
Kenneth Royer, AAF, a lifelong industry innovator, educator, author and 2021 inductee into the Society of American Florists’ Floriculture Hall of...
Valentine’s Day Prep: ‘K.I.S.S.’ Your Stress Goodbye
A profitable Valentine’s Day is rarely accomplished without frenzy or hiccups, but Michele Peters, AIFD, of Ambiance Floral & Events in Albany,...
How to Keep Google From Putting Your Email In Jail
Google has plans to implement new email security protocols this year to protect its users, which could have a big impact on your marketing emails if...
Valentine Ad Encourages Viewers to ‘Believe in Love’
This Valentine’s Day, Teleflora delivers a message of hope to those who don’t have a special someone — a demographic that’s risen drastically in...
Young Floral Pros Get First-Hand Look at Flower Farms in San Diego
Sustainability practices, cutting-edge technology, efficiencies and entrepreneurial thinking are hard at work in California floral businesses, and...