More than 50 female floral professionals attended the kick-off event for the new group, Women in Floriculture, at SAF's annual convention in Miami...
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
Ann Stewart of Smithers Oasis and Amanda Jedlinsky of SAF presented Tiger Lily Florist owner Lisa Hays Holmes with SAF's 30th annual Marketer of the...
'Manuela,' a double-petal delphinium grown by Vallefor, won "Best in Show" at SAF's Outstanding Varieties Competition. The Outstanding Varieties...
More than a dozen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. Seven...
SAF Chief Economist Charlie Hall, Ph.D., gave a keynote at SAF Miami 2024. Monday’s stock market crash shouldn’t worry floral businesses too much,...
Industry veteran, author, and motivational speaker Barry Gottlieb partnered with SAF to bring SAF members a free course about personal growth. The...
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
Scott Blumenthal, general manager of Chrysal in Doral, Florida (left), and SAF President & Chair Oscar Fernandez, director of sales for Rio...
Attendees of a past Next Gen LIVE! event toured USA Bouquet in Miami, where workers assemble bouquets. USA Bouquet is a stop at this year's optional...
After an “okay” first two quarters for the majority of floral businesses that responded to a survey by the Society of American Florists, uncertainty...
Kyle Fessler of Woodburn Nursery and Azalia; U.S. Rep. Andrea Salinas; Oregon Flowers CEO and President Martin Meskers, AAF, Helene Meskers, Oregon...
Kelsey Thompson, AIFD, of Bloom Floral and Home Studio in Algona, Iowa, and Doug Bates, AIFD, CF, of Designs by Vogts in Sturgis, Michigan, share a...
Even the most confident retail florist can fall victim to sales blunders. But by avoiding a few common mistakes, a shop's average sale can increase...
Angelone’s Florist in Raritan, New Jersey, is protective of its service area and keeps a close eye on where the business ranks in the Google map...