Olivia Thilges, a Gen Z employee at Bloom Floral in Algona, Iowa, has been with the shop for two years. The shop has made supporting young workers,...
Get Set for Growth at SAF Miami 2024
Talmage McLaurin, AIFD, creative director at Esmeralda Farms, will present his 2025 Floral Trends Forecast at SAF Miami 2024. SAF's annual...
Are You Giving Your Young Talent the Tools to Succeed?
Next gen florist Helena Polites (center) of Polites Florist, was the driving force behind the shop's recent purchase of Farrell's Florist. She...
Impact of Congressional Meetings Goes Beyond March Fly-In
https://vimeo.com/929931241?share=copy The Society of American Florists’ first Congressional fly-in of 2024 wrapped up in March, but the impact of...
3 Strategies to Cut Costs and Capture More Sales for Mother’s Day
Travis Wilson of Breen's Florist in Houston is using strategies he learned outside the industry in retail management and real estate to cut costs...
Mother’s Day Prep: Win Over Consumers — and Their Wallet
With consumers spending more on experiences, it is imperative that florists' amp up their marketing and offer products and services that set them...
Floral Pros Ask Congress for Key Measures to Aid Industry
SAF’s fly-in attendees enjoy a quick break in front of the US Capitol: From left: Tim Farrell, AAF, AIFD, PFCI, Teleflora, Drexel Hill, Pa.; Austin...
Mother’s Day Prep: Must-Dos to Maximize Margins
Carefully examine expenses — especially how you calculate the cost of labor — to maximize profit margins. As Mother’s Day approaches, savvy florists...
The Key to More B2B Sales
LinkedIn is a powerful tool to connect with potential business accounts in your community, but you must be proactive to make an impact. Looking to...
A Secret ‘Superpower’ to Boost Employee Engagement
An empathetic leader can boost morale, engagement and productivity. The biggest motivation behind employee engagement and innovation isn’t salary,...
What Your Wholesaler Wants You to Know Before Mother’s Day
Understanding how wholesalers work can help florists get the best prices and freshest products. In addition to planning, prepping and marketing,...
Valentine’s Day Sales Show Slow But Steady Growth
Another Valentine’s Day is in the books, and with it, evidence of floral sales that for the past two years have showed slow but steady growth. The...
Next Gen LIVE! Fostered Ideas, Knowledge and Connections
Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego with new...
4 Ideas to Boost Easter Sales
The first day of spring (March 19) and Easter Sunday (March 31) are fast approaching, but there’s still time to generate holiday business. Here are...
Mother’s Day Prep: Is Your Staff Building Lifelong Customers?
Your product might be beautiful, your website state of the art, and your store displays stunning, but if your customer service is lacking, you’ll...