The American Floral Endowment (AFE) has established the Young Professionals Council (YPC), which consists of a vibrant group of 21- to 35-year-old...
Floral Industry Gets Inside Look at 800-lb Gorilla Google
The Internet has leveled the playing field for small businesses, but getting in the game requires navigating around an 800-pound gorilla named...
Father’s Day Contest Highlights Shop’s Gifts For Men
There are dozens of words to describe flowers, but masculine is not one of them. Thus marketing holidays such as Father's Day can be a challenge for...
South Carolina Florist Hosts Wedding Get Together
Lexington, S.C., florist Jennifer Pryor has asked local brides and grooms (past, present and future), their friends and family, and local wedding...
Networking Group Brings Big Business for Alabama Florist
As a small business owner and the mother of four, Sarah Morrison has sufficient excuses to grab every minute of sleep that she possibly can....
Create a Summer Reading List
Summer's a fine time to catch up on reading, but we're not talking about "Girl on the Train" or anything by E.L. James. If you want to earn big...
New Co-Op Advertising Program Reimburses Florists $2,500 To Market Their Business
FTD is pleased to announce a new co-op advertising program where FTD Member Florists that leverage the FTD brand in local advertising can receive...
New Co-Op Advertising Program Reimburses Florists $2,500 To Market Their Business
FTD is pleased to announce a new co-op advertising program where FTD Member Florists that leverage the FTD brand in local advertising can receive...
MFA presents 2015 National Service Award
This year’s Michigan Floral Association’s National Service Award honoree is Teleflora’s Jack Howard. He has been with Teleflora for 22 years of his...
Tech and Teamwork Improve Email Campaigns
Tired of too few clicks and too many unsubscribers, Ken Denaburg, president of York Flowers in Washington, D.C., and Annapolis, Md., has made a...
Jacob McCall as the U.S. Competitor
Jacob McCall, AAF, AIFD, FSMD, director of design and marketing at The Elite Flower in Miami, is the United States representive in the...
Millions of Workers Could Become Eligible for Overtime Pay
New regulations from the Department of Labor will expand the number of U.S. workers eligible for overtime pay. Under the 1938 Fair Labor Standards...
Sympathy Flowers Get Big Nod in Top Funeral Industry Publication
The country’s premier trade publication for funeral homes has a flower-friendly message for its readers this month: Flowers and plants are an...
Beneva Flowers Capitalizes on Hockey Hysteria
When the Tampa Bay Lightning made it to the Stanley Cup finals, Art Conforti, PFCI, immediately jumped on the hockey team’s achievement with a new...
Mass. Florist’s Promotion Puts Teachers in the Limelight
There’s a lot of attention heaped on graduates this time of year (and deservedly so), but let’s not forget those patient souls — teachers — who...