Who wouldn’t want to participate in a nationwide giveaway that promotes the benefits of flowers, positions their business as a trusted and...
If you’re among the hundreds of industry members heading to SAF Palm Springs 2018 next week, you might want to take a few minutes this week to...
In design rooms across America, floral designers are experimenting with new mechanics— from dramatic of floral walls to delicate of ribbon-suspended...
By Anne Holub Three weeks after SAF Palm Springs 2018, the association is taking its 1-Day Profit Blast to Portland, Oregon, on Sunday, Oct. 7....
By Anne Holub The countdown is on. In just two weeks, 74 speakers and expert panelists will share strategies and tactics drawn from both the floral...
As lawmakers rose in the Capitol this week to share memories of their colleague Sen. John McCain, flowers played an important and prominent role in...
By Mary Westbrook Labor Day weekend may be on your mind, but the Internal Revenue Service has a message for small-business owners: It’s time to...
It’s been a busy and emotional week in Detroit, as mourners pour in by the thousands to honor Aretha Franklin, the American icon who died Thursday,...
By Anne Holub How often should you change in-store displays and add new merchandise? Once a season? Once a month? That may not be enough to keep...
By Christy O'Farrell When Judy Litzenberg headed to work at Louis Morgan Gifts and Pharmacy in Longview, Texas, one Wednesday morning last October,...
As of late August, florists in 36 states and the District of Columbia had notified the Society of American Florists of plans to hold Petal It...
By Katie Hendrick Vincent Last week, thousands of New Yorkers stumbled upon a sunny surprise: a wall of sunflowers erected outside Starbright Floral...
Millennials are now the largest generation in the U.S. workforce — and their younger siblings and cousins are coming up the ranks fast. Last year 9...
A summer camp in Minnesota has put flower growing and floral design front and center in its programming. Camp Birchwood for Girls in LaPorte,...
In the final days of July — which Congress designated “American Grown Flowers Month” — Certified American Grown celebrated its fourth anniversary...