The Society of American Florists’ 2018 Petal It Forward initiative brought out the best in people all over the country, reminding them of the...
FTD is excited to announce FTD America’s Cup, a national floral design competition that will take place at the 2018 AIFD National Symposium. FTD is...
A national group is predicting a merry and bright shopping season for retailers! The National Retail Federation last week predicted that consumers...
August “Gus” Albert De Hertogh, Ph.D., world-renowned flower bulb authority and a member of the Society of American Florists’ Floriculture Hall of...
A farm once known for flowers and now famous for pumpkins is at the center of the marijuana debate in Half Moon Bay, California — and the focus of a...
For hundreds of floral industry members across the country — and an untold number of consumers who happen to come into contact with them — today is...
For his commitment to professional development and active leadership in the association community at large, which has benefited the Society of...
Can shipping product via sea freight alleviate some of the industry’s transportation headaches? How can owners not only find employees, but also...
For her Oct. 12 wedding to Jack Brooksbank, Princess Eugenie honored royal tradition while also incorporating rich fall colors in her floral décor....
A week after Hurricane Michael hit Florida’s panhandle as a Category 4 storm, rescue efforts remain underway in some of the hardest hit areas, and...
A trio of focused, talented young women from Vancouver, Washington, snagged first place honors during a high-spirited student design competition...
Katy Kellener, a 31-year-old freelance writer, recently explored millennials’ relationship with flowers and the floral industry’s efforts to woo her...
A state florist association’s decision to honor survivors of sexual assault during a runway show at its convention drew wild applause from a...
The Indiana legislature is considering a new permit that would allow local retailers to sell and ship alcohol — thanks, in large part, to the...
As of Columbus Day, floral industry members had notified the Society of American Florists of their plans to randomly surprise people on Oct. 24 with...