At a small political gathering last weekend, a Society of American Florists board member had a substantial one-on-one conversation with an...
One Year After Harvey, Houston Florists Recall Challenges, Camaraderie
Three hundred and seventy seven days have passed since Hurricane Harvey hit the Gulf coast of Texas, inundating the Houston metropolitan area with a...
SAF Urges USDA to Improve Data Collection for Floriculture Crops Summary
The Society of American Florists recently submitted a letter to the United States Department of Agriculture, suggesting changes to improve the...
Sylvia Cup to Test 19 Floral Designers at SAF Palm Springs 2018
Among the 19 floral designers participating in the 50th Annual Sylvia Cup Design Competition at SAF Palm Springs 2018 are 12 members of the American...
Field to Vase Dinner Comes to SAF Palm Springs 2018
Wishing you could attend the event that fetched Floral Management’s 2017 Marketer of the Year Award? Now’s your chance: Thanks to Certified American...
Industry Members Share Tested Time Savers for ‘Petal It Forward’
Who wouldn’t want to participate in a nationwide giveaway that promotes the benefits of flowers, positions their business as a trusted and...
Convention App Provides Streamlined Experience for SAF Convention
If you’re among the hundreds of industry members heading to SAF Palm Springs 2018 next week, you might want to take a few minutes this week to...
Design Pro to Talk Money-Making Mechanics in Portland
In design rooms across America, floral designers are experimenting with new mechanics— from dramatic of floral walls to delicate of ribbon-suspended...
Profit Blast Brings Four Educational Sessions to Portland
By Anne Holub Three weeks after SAF Palm Springs 2018, the association is taking its 1-Day Profit Blast to Portland, Oregon, on Sunday, Oct. 7....
74 Expert Speakers and Panelists to Share Strategies at SAF Palm Springs 2018
By Anne Holub The countdown is on. In just two weeks, 74 speakers and expert panelists will share strategies and tactics drawn from both the floral...
As Lawmakers Share Memories, Flowers Adorn Sen. McCain’s Desk
As lawmakers rose in the Capitol this week to share memories of their colleague Sen. John McCain, flowers played an important and prominent role in...
IRS Sends Message to Small Business: Prep Now for Tax Changes
By Mary Westbrook Labor Day weekend may be on your mind, but the Internal Revenue Service has a message for small-business owners: It’s time to...
SAF Florist Designs For Aretha Franklin Memorial Events
It’s been a busy and emotional week in Detroit, as mourners pour in by the thousands to honor Aretha Franklin, the American icon who died Thursday,...
SAF Palm Springs Events to Offer Inspiration and Goods to Shake Up Showrooms
By Anne Holub How often should you change in-store displays and add new merchandise? Once a season? Once a month? That may not be enough to keep...
Industry Members Wear Hearts — and Brands — on Sleeves for Petal It Forward
By Christy O'Farrell When Judy Litzenberg headed to work at Louis Morgan Gifts and Pharmacy in Longview, Texas, one Wednesday morning last October,...