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Floral Industry Under Media Microscope at Valentine’s Day
How the floral industry is coping amidst supply chain disruptions was a popular hook in both national and local media coverage in the weeks leading up to Valentine’s Day. SAF and other floral industry members fielded dozens of media inquiries and used the interviews...
Florists Turn to Crowdsourced Delivery
Crowdsourced delivery is changing the business model for some retail florists, offering new ways to expand their geographic reach, grow sales, meet the sales surge at holidays, offset shortages of shop drivers, and handle last-minute orders. Retailers of all types...
Four Tips to Combat the Rising Cost of Goods
Valentine’s Day profits will be put to the test thanks to the rising costs. How does a florist offer Valentine’s Day arrangements and still turn a profit? Industry professionals shared their strategies. Rising Costs It’s no secret that costs are rising. Oscar...
Florists Use Holiday Spirit to Boost Team Morale
Labor shortages, the ongoing uncertainties of the pandemic, and the challenges of an unreliable supply chain continue to weigh on florists and their lean staffs. How can you show gratitude to your team in this challenging environment? Several florists shared the fun...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.