Sarah Sampson, Author at safnow.org - Page 10 of 12
Florists Turn to Crowdsourced Delivery

Florists Turn to Crowdsourced Delivery

Crowdsourced delivery is changing the business model for some retail florists, offering new ways to expand their geographic reach, grow sales, meet the sales surge at holidays, offset shortages of shop drivers, and handle last-minute orders. Retailers of all types...
4 Ways to Appeal to Baby Boomers

4 Ways to Appeal to Baby Boomers

Older floral customers tend to rely on past purchasing experiences, relish traditional flowers for holidays, and regularly seek to brighten their homes with bouquets, according to a recent study by the Floral Marketing Fund. Remembering those trends could help retail...

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