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Florists Use Holiday Spirit to Boost Team Morale
Labor shortages, the ongoing uncertainties of the pandemic, and the challenges of an unreliable supply chain continue to weigh on florists and their lean staffs. How can you show gratitude to your team in this challenging environment? Several florists shared the fun...
Florists Get Back to Basics to Leverage ‘Shop Local’ Movement
An eye-catching window display, standout customer care, and well thought out merchandising are still staples of the retail experience, some florists say, and set their small businesses apart from online retailers and big box stores. Those back-to-the-basic methods are...
4 Ways to Appeal to Baby Boomers
Older floral customers tend to rely on past purchasing experiences, relish traditional flowers for holidays, and regularly seek to brighten their homes with bouquets, according to a recent study by the Floral Marketing Fund. Remembering those trends could help retail...
5 Ways to Resonate with Gen X
A recently published study by researchers at the University of Georgia and released by The Floral Marketing Fund emphasized that retail florists must speak to a variety of ages and should tailor their messaging to reach each generation. The study, which involved two...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.