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Floral Professionals From 45 States Prepare to Petal It Forward
Just like the blooms themselves, the plans to participate in the Society of American Florists’ Petal It Forward flower giveaway are unique, not only in how floral professionals are preparing for and promoting the event, but also in the way in which they will give away...
Florist Uses Petal It Forward To Pay It Forward For Food Bank
While most of the bouquets handed out during this year’s Petal It Forward event will be given with no reciprocal expectations, Stacey Cofka, a second-generation florist and owner of A Blossom Shop in Bayville, New Jersey, takes a slightly different approach. Cofka...
14 Designers Vie for Sylvia Cup at SAF Orlando 2021
Assemble talented designers, give them flowers, foliage, supplies and a theme for inspiration. Now, make them race against the clock to create something beautiful. In the end, one winner will emerge with a trophy, cash and perhaps most importantly, a coveted title and...
Lawmaker Hears Industry Challenges Firsthand
Representative Sean Casten, second-term Democratic congressman from Illinois’ sixth district, met with company leaders at Ball Horticulture in West Chicago on Monday to talk about issues important to the floral industry. Those issues ranged from the financial burden...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.